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Oct 15, 2005 4:12 am |
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re: re: Just One Page Tool |
Kurt Schweitzer
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Garland,
The particular situation is one where a collection of problem solutions are being offered, which are extracted from a package being sold by the site. The visitor is expected to be attracted by the offer of a solution to their #1 problem, which we will give them free.
However, in our case most people who have any one of the problems also have several of the others. Once they've gotten one problem solved, they will probably want to get solutions to the others. At that point we want something from them - their email address.
The goal of my software is to offer free samples without giving away the entire store. It just so happens that I can set the number of freebies to be more than just one, so we can try different values to figure out the optimal amount to give away before demanding something in return.
Note also that this won't be on every page of the site - only those containing detailed solutions to specific problems.
(By the way, the information we're providing isn't available elsewhere on the Web. Not that it isn't known - healthcare professionals have known it for years - but nobody has bothered to translate it for the layman and put it on the Web before now. We want to take advantage of this situation while it exists.)
Anyway, the wording I'm going with is "We're glad you're finding our website useful. To continue, please give us your email address so that we can inform you of new information, as well as allowing you access to the page you requested." Then the form collects the email address, kicks it out to EZEzine to add to the newsletter list, and on return gives them access to the pages.
Think this will work?
Kurt Schweitzer Sound and Loving Care (http://soundandlovingcare.com) - Helping family caregivers of dementia patients keep their loved ones happy at home.Private Reply to Kurt Schweitzer (new win) |
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