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Can Your Blog Be Your Main Web Site?Views: 283
Oct 26, 2005 11:28 pm blogs

Chris Rempel
Blogs are very effective not only as an easy CMS (content management system), but also as a marketing tool:

Blog comments act as an interactive method of creating credibility for your business - it's a way to visibly connect with your user base, while others can see the process and make their own decisions based on non-vested testimonials (comment strings).

The marketing crowd calls this "social proof".

This is far more effective than simply including testimonials on a standard site, and it adds a certain dynamic of motion to an otherwise static site.

However, moderated comments are a must for a setup like this.

Again, this should only be used in certain settings (ie. when your userbase is aware of who you are).

I recently added a blog onto one of my client's sites, and it has worked wonders for a hard-sell market.

We pointed our newsletter subscribers to a feature on the blog, and encouraged their involvement/comments as part of an interactive, multi-stage contest.

This creates a real community based on real testimony. Since we've done this (it's been online for only a day), we've had a ton of response on the blog and NEW signups for the newsletter - which means people are now telling their friends about it.

This has worked so well because our newsletter user-base is already aware of who my client is, and have been "warmed up" previously with other events.

So that's just one example of how blogs can be very effective from a marketing perspective.

Chris Rempel
Testiment Consulting

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