Here is an Internet advertising pyramid, showing the 4
basic components needed for a successful Internet advertising campaign.
I have been using this pyramid as an illustration for the
free training sessions for members of my
Free Traffic Bar to
show my members how to make their Internet advertising more effective.
Here is how it works.
1. Tracking Results - A critical component that helps
show you when any of the other components aren't working well. Tracking
your Internet advertising using systems like
1ShoppingCart will save $1,000s on advertising costs every year.
2. Targeted Traffic - Working with targeted traffic
like Google Adwords or the
Free Traffic Bar is
much more effective than advertising to the general public because you are
reaching interested prospects who are more likely to buy.
3. Advertising Message - Your advertising message
must be of compelling interest to your prospects, encouraging them to click to
find out more and be taken to the landing page.
4. Landing Page - The landing page is a special page
set up to convert visitors to customers. It is the page where people can
actually buy the product, subscriber, or provide contact information to find out
So if your Internet advertising is
failing you can use your tracking to troubleshoot it. Here are some
1. No clickthroughs - means that
either your audience isn't targeted enough, or your advertising message isn't
2. Lots of clickthroughs but no
sales means that your landing page isn't working or the product offering isn't
I recommend running multiple
advertising messages and landing pages and tracking your success. Each month,
drop the low performing ads, keep the ones that are working well and try new
versions. This way, your advertising should work better every month and your
Internet advertising budget becomes more effective.
Garland Coulson, "The E-Business Tutor"
Free Traffic For Your Web Site Everyday
Internet Marketing Mentor
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