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Internet Advertisng Success PyramidViews: 254
Nov 09, 2005 7:44 pm Internet Advertisng Success Pyramid

Garland Coulson

Here is an Internet advertising pyramid, showing the 4 basic components needed for a successful Internet advertising campaign.

 

 

I have been using this pyramid as an illustration for the free training sessions for members of my Free Traffic Bar to show my members how to make their Internet advertising more effective.

Here is how it works.

1.  Tracking Results - A critical component that helps show you when any of the other components aren't working well.  Tracking your Internet advertising using systems like 1ShoppingCart will save $1,000s on advertising costs every year.

2.  Targeted Traffic - Working with targeted traffic like Google Adwords or the Free Traffic Bar is much more effective than advertising to the general public because you are reaching interested prospects who are more likely to buy.

3.  Advertising Message - Your advertising message must be of compelling interest to your prospects, encouraging them to click to find out more and be taken to the landing page.

4.  Landing Page - The landing page is a special page set up to convert visitors to customers.  It is the page where people can actually buy the product, subscriber, or provide contact information to find out more.

So if your Internet advertising is failing you can use your tracking to troubleshoot it.  Here are some examples:

1.  No clickthroughs - means that either your audience isn't targeted enough, or your advertising message isn't compelling enough.

2.  Lots of clickthroughs but no sales means that your landing page isn't working or the product offering isn't compelling enough. 

I recommend running multiple advertising messages and landing pages and tracking your success.  Each month, drop the low performing ads, keep the ones that are working well and try new versions.   This way, your advertising should work better every month and your Internet advertising budget becomes more effective.

Garland Coulson, "The E-Business Tutor"
Free Traffic For Your Web Site Everyday
http://www.freetrafficbar.com 
Internet Marketing Mentor
http://www.ebusinesstutor.com

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