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Nov 12, 2005 1:59 pm |
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re: Internet Advertising Success Pyramid |
Denise O'Berry
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Garland --
=================================== You wrote: So if your Internet advertising is failing you can use your tracking to troubleshoot it. Here are some examples:
2. Lots of clickthroughs but no sales means that your landing page isn't working or the product offering isn't compelling enough. ===================================
And here are the million dollar questions that come up time and again.
1. What are "lots of clickthroughs?"
2. For a good selling page, what should people expect the conversion rate to be (clickthroughs that buy)?
Best regards,
Denise O'Berry Small Business Expert
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Private Reply to Denise O'Berry (new win) |
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