There is probably no hard number I can point to and say above this is a "good"
number, but Google Adwords used to drop ads with less than a .5% clickthrough
rate (1/2 of 1 percent).
As the originator of the
Free Traffic Bar, I am seeing a LOT of ads every week. Since I have a
large downline generating a large amount of monthly advertising credits I can
use, I have been using the
Free Traffic Bar to
carefully test what works for me.
My approach has been to place 2 ads for each product on the system. After a few
thousand ad impressions, I keep the top 1 ad for each product and rewrite the
poor performing one. This way my clickthrough rates keep getting better and
better. I also advertise about 20 products at a time and dump the 5 worst
performing ones each month and insert 5 new ones.
Before I did this systematic approach, I had very dismal clickthrough rates,
some as low as .06%. But now, I have some ads performing at a rate well over 2%
and many performing between .5% and 2%.
Many people say banner ads on web sites don't work, but my banner ads are
pulling a slightly better clickthrough rate than my toolbar ads.
Of course, the real crunch is how many people buy from the ad. This
really boils down to your return on investment (ROI). I don't have hard
data on what is an average good conversion rate, but this is precisely why
people need to track their advertising using systems like
1ShoppingCart so they can tell if they are making money on their
1ShoppingCart tracks not only clickthroughs, but it will also track sales
from each ad campaign.
Spammers have a very low clickthrough rates and very low conversion rates,
but they continue because even 1/10 of 1 percent makes them money when they
reach millions. Their ROI is great even though clickthrough and
conversions are low.
Garland Coulson, "The E-Business Tutor" - Moderator, IMTools
Free Traffic For Your Web Site Everyday
Internet Marketing Mentor
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