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| Nov 13, 2005 5:34 pm |
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re: I need advice in CEO |
Wolf Halton
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1st, that is SEO that you are needing advice on.
2nd, are you making money as you are set up now? If the answer is "No" then your site might be pulling traffic from looky-lous who are not buyers. High traffic terms are not necessarily the ones that will make you the most money. Tom Antion told me that a lower-traffic, more specific term makes more sense. There are 32.4 million sites advertising clipart. There are 779,576 people searching for that term. That means there are 41 sites for each of the searchers, if they would play nice and divide the wealth fully. It also means that you have to beat out almost a million sites for 1st-page listing.
You might want to stop shotgunning your keywords. The baby page wants keywords and description about the baby clipart. There is (or should be) nothing else advertised there. Specific pages will come up in different searches then and the keywords will have more weight, and so be higher on the list of search results.
3rd, When you start making changes, make one at a time e.g. put only specific and required keywords on each page, then wait a month and see if the bottom line has changed. If you throw a mess of changes all at once, you are likely to get rid of the only thing that was getting you the traffic in the first place, and it will be impossible to figure out what that was. Private Reply to Wolf Halton (new win) |
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