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What is the hardest part about Internet marketing?Views: 213
Dec 19, 2005 5:35 pm re: What is the hardest part about Internet marketing?

Garland Coulson

Hi Terry,

It is critical to track your Return on Investment (ROI) for every type of marketing and advertising you do online.

To do this, it is critical that you have a tracking system in place that will track conversions, not just clickthroughs.  You can use services like ClickTracks or 1ShoppingCart for this.

Once you have this in place, the proper technique is to test various opportunities with various forms of advertising and marketing in a 30 day period and calculate your ROI for each one.  Then, each month, you keep what works, dump the non-performers, and invest in new advertising techniques.

It lacks the overhyped glamour of what most "gurus" put out there about becoming a millionaire overnight, but it is a system that truly works.  And you can use this technique to test whatever the "gurus" say you should do.

Garland Coulson, "The E-Business Tutor" - Moderator, IMTools
Free Traffic For Your Web Site Everyday
Internet Marketing Mentor

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