It is critical to track your Return on Investment (ROI) for every type of
marketing and advertising you do online.
To do this, it is critical that you have a tracking system in place that will
track conversions, not just clickthroughs. You can use services like
1ShoppingCart for this.
Once you have this in place, the proper technique is to test various
opportunities with various forms of advertising and marketing in a 30 day period
and calculate your ROI for each one. Then, each month, you keep what
works, dump the non-performers, and invest in new advertising techniques.
It lacks the overhyped glamour of what most "gurus" put out there about
becoming a millionaire overnight, but it is a system that truly works. And
you can use this technique to test whatever the "gurus" say you should do.
Garland Coulson, "The E-Business Tutor" - Moderator, IMTools
Free Traffic For Your Web Site Everyday
Internet Marketing Mentor
Private Reply to Garland Coulson (new win)