Garland,

Are you familiar with the concept of "online lenses?" If so, what do you think about the concept? I do not think the concept has been addressed in your newsletter. I would be interested to know if you are using this tool and recommend it. Obviously, you blog, have an online newsletter, Internet radio program, use a browser traffic bar and do web conferences as well as consulting over the phone. But, have you ever created online lenses?

Personally, I think online lenses are fascinating. To me, it is similar to blog or a website, but still different. It might be a good way to jumpstart a business in 2006. What are online lenses? They are topics for discussion that are like blogs, but incorporate a lot of special links and features. It actually is designed to draw traffic to you as an expert in a particular area rather than you having to go out and look for it. You might call it an "un-Marketing" approach to marketing. You can learn more about it by going to Squidoo. I think it is a pretty clever concept. What's more, it's absolutely free!

If you would like to see an example of an online lens, I invite you to take a look at mine at CDMM.

Lamar Morgan
CDMM
Creating a buzz for business in the boardroom

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