Ken,

I doubt you would not go fishing with someone you did not like. You certainly would not go fishing with someone because that person planned to sell you something. But, if you liked the person, you might go a little out of your way to go fishing with him. And, if you knew what that person you liked did for a living, you might go out of your way to tell your friends about what he does. And, that's the power of the personal referral at work. That's business networking in action.

Lamar Morgan

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