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The Keys to a Powerful Online Marketing CopyViews: 282
Aug 08, 2007 10:28 am The Keys to a Powerful Online Marketing Copy

dara barcelona
An effective marketing copy is your key to convincing potential customers to take action. Writing a marketing copy for your website requires careful thinking and attention. Let’s consider the keys on how you can come up with a powerful online marketing copy:

Pay attention to your headline. If your headline fails to capture your reader’s attention, chances are your web copy will not be read too. Make sure that your headline accurately states what benefits your reader will get by continuing to read more. Examples of powerful headline words are “Discover”,”New”,”Yes”, “Become”,”Get”, etc.

Use the right target keyword or phrases. Make sure that your web copy contains the right target keywords or key phrases that potential customers use in their search. Using a keyword finder software like Wordtracker can help you in using the most effective keywords within your web copy.

What Have You Got to Offer? Why should a person give his time and money in your product or service? What’s your proposition? An effective way of stating your proposition may be to set a true to life example or define a problem that your potential customers can relate to. Afterwards, state your proposed solution. If your business can provide the solution to a problem, then you’re making a very positive proposition. However, just make sure that you’re not making promises that are too good to be true which can make your customer suspicious. Never make claims you cannot live up to.

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