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190 hits
Jan 04, 2004 11:03 pm re: Marketing Channels
Karen Stafford
I'd almost think about even switching #1 and #2. Direct contact is great, but a testimonial from someone who has been a customer and has been satisfied, to me, seems less biased:-) But, that's just my opinion, and one that seems to work best for me.
Karen Stafford
Noteworthy CyberSolutions
Leader "You've Got the Customer/Now Keep 'Em!"
> Eric Sohn wrote: >

CJ Hayden, in her book, Get Clients Now!, lists 6 ways of marketing yourself, in order of effectiveness (from best to worst):

>
    >
  1. Direct contact
  2. >
  3. Referrals
  4. >
  5. Speaking
  6. >
  7. Publicity
  8. >
  9. Promotional events
  10. >
  11. Advertising
  12. >
>

So, would you agree with the order of the list? What roadblocks do you have with being effective with any of these strategies?

>

Coach Eric

Private Reply to Karen Stafford (new win)





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