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Jan 04, 2004 11:19 pm re: Marketing Channels
Althea Garner
Eric, The one method of marketing that you don't list (unless you are lumping it in with Promotional Events) is Business Networking. With the Anti-Spam laws becoming more stringent and the difficulty getting past the gate-keepers, Business Networking is proving to be the method with the highest margin for success after direct referrals. As a business networking organization that started in January 2003, we have clocked up some 10,500 contacts and offer our members 100 free leads per month (no, this is not an advertisement)..... business must come from this kind of exposure and link if it is worked correctly. :) A > Eric Sohn wrote: >

CJ Hayden, in her book, Get Clients Now!, lists 6 ways of marketing yourself, in order of effectiveness (from best to worst):

>
    >
  1. Direct contact
  2. >
  3. Referrals
  4. >
  5. Speaking
  6. >
  7. Publicity
  8. >
  9. Promotional events
  10. >
  11. Advertising
  12. >
>

So, would you agree with the order of the list? What roadblocks do you have with being effective with any of these strategies?

>

Coach Eric

Private Reply to Althea Garner (new win)





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