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Jan 06, 2004 6:50 pm		re: You want to sell LESS?
Beth Ferree Your Wisdom -Our Words		I personally love the marketing process and, in fact, do it for other people. I will often design brochures and write copy as part of my business to help others. But, I also detest cold calling and selling. What I will do to overcome that part is to picture myself as being onstage or behind a podium and speaking to them as an audience. Or, I will pretend I am calling an old friend I haven't seen in years and I can't wait to make contact with. That helps me immensely in overcoming the dread. Beth > Eric Sohn wrote: > Norma brings up an interesting point. Are there others here who think marketing is, at best, a necessary evit? How could you run a business if you don't want to market? What else could you do? > Personally, I enjoy many aspects of marketing, like giving talks, preparing brochure and website copy - but so far, I stink at selling. Cold-calling fills me with dread, for example. So, I know Norma's not alone in her feelings. > What say ye, boardniks? > Coach Eric Private Reply to Beth Ferree Your Wisdom -Our Words (new win)

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