Eric Sohn
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Denise -
Before I forget, I wish you the best of luck with this - it sounds like a winner.
Now, the question: I want you to answer a question you mentioned - why a network for women? How might the more focused target audience affect the quality and direction of network posts? How might it affect your marketing of the network? What could happen if you picked an even tighter focus? What are possibilities for a tighter focus - and how might that impact your success in interesting members or people they refer in your business?
Coach Eric
> Denise Michaels wrote:
> If you're a woman entrepreneur or budding business owner I would truly value your opinion.
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>If you're a guy willing to share insights on a woman you care about who's an entrepreneur I would value your thoughts as well. You might even show her this post.
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>For over 20 years marketing has been the thing I've been most passionate about. I've also learned ways to show other people how to do it successfully and make a lot more money while helping them feel empowered and motivated about their businesses. You can be your best self and also be successful at getting people to happily say "yes" to your product or service. You always knew that, right? *wink*
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>You may already know from my Ryze page that I'm writing a book about marketing specifically for women entrepreneurs. The guys always ask me, "Why a book on marketing just for women? Isn't business just business?"
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>Sure, business has no gender - but the people in it do.
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>Women experience challenges and headaches when it comes to marketing their businesses that are different than men. And I'm not just talking about juggling family and career.
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>For example, women are often socialized to be polite, courteous and defer to others. Okay, how do you toot your own horn and shout your marketing message from the rooftops when you've been taught to be polite and nice and wait for others to go first? You may have been raised and trained to be one thing - a nice young lady - but as a business owner (and a marketer) people tell you that you should do and say things that might make you feel itchy in your skin. What do you do?
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>That's just one teensy example of the conflict I've noticed women have with marketing.
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>Women are also generally not into the whole "beat the competition" thing the guys generally seem to embrace a lot more. We're much more into relationships. We want to be friends with everyone.
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>These qualities can serve us well - but the 'old boys' paradigm is still telling people to beat the competition into the ground and "nail the sale." Yucko, right?
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>I'm thinking about starting a Ryze Network about marketing for women. I'm not sure what I would call it yet.
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>If you (or the woman you care about) was going to join a Network that was about marketing for women what kinds of questions would you want answered?
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>What kind of support would be helpful?
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>Right now - what's your most important question about marketing the business you're involved in?
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>Your responses would be very helpful to me as I move forward.
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>Thanks in advance,
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>Denise Michaels
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>PS: I've recently updated my Ryze page. Click on over and see what's new.Private Reply to Eric Sohn (new win) |
