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Bigger. Better. Faster. Fewer Ulcers.

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Mar 25, 2004 4:53 am re: re: re: re: re: Fewer Ulcers -- Dan Kennedy says: Fire 'em all!
Matt W.
Before we all start doing research to find the business that involves only Me, Myself & I .... It's important to determine what YOU want to get out of your business.

Are you creating a JOB for yourself or truly growing a business? The answer to this question is not always clear, but each require a completely different approach to be successful.

It is not realistic to think you can build & grow a business completely by yourself (except maybe in the early days of the business). Hiring employees is inevitable as your business grows. For example, if you find yourself on the phone or at a client's site most of the day, how can you produce/develop/provide your products or services? And let's say somehow you were able to do production & handle all your clients yourself, who handles sales & marketing? Who handles Accounting, who is guiding the business into the future, who is streamlining your business processes, who's doing market research to determine your next offering ... etc. If you are growing a business, the point will come where you must hire employees - or stop growing... Employees are what makes your business cost effective.

On the other hand, maybe you only want to do enough work to feed your family, pay the bills, & maybe put a little money away, and not extend beyond your own personal skills/ability/creativity - Then Congratulations! You have created yourself a JOB. It's all on the shoulders of the person in the mirror. You are now limited by a single insight, creativity, energy level, production output, calendar, time management, etc.

The decision is all about what YOU want out of your professional life.


Do You Want to :
__________________________________________________
- Become a DJ and play 1 show a night.....
---- OR ----
- Build a DJ Service and play 50 shows a night...
__________________________________________________

I'm very interested in hearing your thoughts....


Regards,

Matt Walsh
Executive Director
CyLutions





> Timothy Wenk wrote:
> Dan Kennedy, one of my marketing mentors, recommends not getting involved in any business that requires employees.
>
>I tend to agree.
>
>Way too many headaches -- and, as he points out, way too many opportunites for them (your employees) to sue you (the employer).
>
>Problem is (and it's not insurmountable), y'just have to find other ways to LEVERAGE yourself and what you do.
>
>-- TW

Private Reply to Matt W. (new win)





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