Bigger. Better. Faster. Fewer Ulcers.
|Jul 03, 2004 10:04 pm
||re: re: re: Who and Why - An "A" list business celebrity to write the foreword to our book
| Scott Allen|
|| Eric Sohn wrote:
> So, what's the book about, Scott? It sounds like it might be about networking...
It's about building quality business relationships online. "Networking on the Net".
>If it is, have you considered networking specialists, like Ivan Meisner (sp?), the BNI guy, or Susan RoAne (author on networking)? Both names...
Already have an endorsement from Ivan Meisner and Donna Fisher, and will probably be able to line them up from several other networking experts. We DON'T want a networking expert for the foreword, though -- we want someone who's known for their business success.
>How about the guy who runs Ryze, or LinkedIn?
>Also, consider that if, you can get someone one level down to give testimonials, you might be able to get your "A" person to do the foreword.
We have testimonials at that level. Not a problem. We know lots of those people.
>Lastly, have you tried sending the chapters for peer review to these folks as a way to get them involved prior to asking for the foreword?
I can't just send it to those A+ list people cold. Why would they give feedback? These people's schedules are mind-numbingly busy.
>You could also do names like Jack Canfield...or that guy they profiled in Inc. last year as the world's premier networker (sounded something like Ferrari, I think).
I have good access to Canfield, Robert Allen, and Mark Victor Hansen. While they have a wide appeal, they don't have a corporate appeal. Fortune 500 executives will categorize our book a certain way (and many will not be interested) if one of those guys does the foreword. On the other hand, if one of the folks on the list I suggested does the foreword, WAHMs, network marketers, and solo professionals will still be interested.
I know Ferrazzi, and he's a great guy with a lot of high-level contacts. But still not quite the level we're aiming for.
>Another idea: go hip, rather than A list. How about a Shepard Fairey - probably hotter than Godin these days, anyhow.
Same reasoning as above. Plus, I had to look up who Shepard Fairey is. ;-)
- Scott -
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