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Jul 07, 2006 2:38 pm

Content protection and competing solutions?

Ken Hilving

Tom has a good point about content protection.

At http://www.vircas.com/business/ this is tackled with player modifications. They have a similar business model, as well as some interesting future approaches not shown on the site.

The real issue is the business model. These are advertising services, not technology breakthroughs. Success will depend upon value as an advertising solution, which means putting the ads in front of a select demographic and validating delivery.

Private Reply to Ken Hilving (new win)

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