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| Jul 15, 2006 6:31 pm |
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re: re: re: re: Video as the next "breakthrough" technology fo |
| Tom Foale
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I see this as (at least) a two-tier market.
At the top end will be the high-production-values paid-for content (whether paid for by an advertiser or the consumer). This will have full DRM capabilities and will probably be created around Intel's Viiv, taking advantage of the 'long tail' to create demand. Any organisation with the money can have their own interactive, high quality content delivery 'channel'. Whether this is allowed to thrive will depend on whether the (no longer baby) Bells manage to avoid net neutrality - however I think Intel (with a global market) has at least the lobbying powers of the domestic-only Bells.
The second tier will be something like yours, or a video blog. No complex and expensive content repurposing and no DRM because it is not necessary for the content it carries, and therefore cheaper. No expensive central hosting with guaranteed delivery either, probably a best-efforts service based on the cheapest hosting available.
However, a company I am involved with is about to give away for free a piece of software that will allow people to securely share whatever they want to publish with anyone else - in either open or closed communities. The software incorporates a sophisticated search capability too, so whatever has been published can be quickly found anywhere on the network. It gives people complete control over what they publish and who they publish it to. The only difference is that once it is published, any copies that are downloaded cannot be retrieved. However, it could easily support a DRM capability if anyone wanted to add one. So if someone chooses to publish a video on this - how is that different from what you are charging for?Private Reply to Tom Foale (new win) |
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