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What R u reading ?

Jun 01, 2006 6:38 am

re: re: re: re: re: re: re: re: re: What R u reading ?

les ombres de bleu

Am reading

Brand Hijack : Marketing Without Marketing Alex Wipperfurth....

Wipperfurth is a cool author...i loved his white paper Chasing Cool: A Dangerous Attitude

Cool limits growth / Cool is temporary / Cool is indefinable / Cool is unquantifiable / Cool brands dare to be imperfect.....

Spills from 'how to protect...' to 'how to get hijacked..'

Must a read for everyone...

Juv

Private Reply to les ombres de bleu (new win)

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