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Who is Your Ideal Customer?Views: 89
Jul 31, 2006 3:28 pm re: Who is Your Ideal Customer?

John Davidson
My ideal customer:

1. Owned a business for over 2 years.
2. Over 34 years of age (because any younger, they tend to be less comfortable with their own ignorance).
3. Earn over $200k in annual income.
4. In the financial services, legal, real estate, construction, or medical industries.
5. $1-$50M in Revenue
6. See the benefit of teamwork and collaboration
7. Growth-oriented - they're looking to make a huge jump in income in their career.

42% of the business owners I talk to actually qualify for VIP Coaching, they tend to be experiencing the following:

1. They're burning the candle at both ends working long hours
2. Not getting everything they had in mind when they launched their business.
3. They're constantly putting out fires.
4. They feel like all they do is just BUSINESS.
5. They're having problems with key associates or partners.
6. They've hit a plateau and don't know how to get beyond the threshold.
7. They're drowning beneath mountains of adminstrative details.
8. They've given up, lost their sense of motivation and vision.
9. They don't even have any time to think or plan. The thrill of so much happening all at once is consuming their ability to stay strategic.
10. They can't get to anything of real importance, personally and professionally. There's an enormous tension between their personal and professional life.
11. They're Prisoners of their OWN machine, with a business that consumes their life, rather than serve it.

My 40 current coaching clients are all very successful individuals looking to get better. One of them was the 3rd Fastest growing privately owned company in San Diego in 2005, and is now up for Entrepreneur of the Year in the Financial Services industry in 2006. We got there working together within 24 months. Now he's tripled his free time and income, and is incredibly satisfied with his work/life relationship.

Another client of mine is the #1 Writer in annual premium volume for Jefferson Pilot, he's a superstar financial advisor. Top of the Table producer.

Does this help give you an idea of my idea client?

John Davidson
The VIP Coach
Freedom, Confidence, Earning Power


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