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A business planViews: 217
Jul 18, 2007 1:26 pm re: A business plan

Scott Wolpow
Most of these are for companies above the micro level. Also most are being used to get money or win support.

In planning a house you have an exact goal in mind.

A small business owner changes what they do on a daily basis.

Often they have no idea what the profit center will be until they get there.

One of my business has a real simple plan for now. Myfilm.com is building traffic. Until I hit a certain level nothing else matters. Revenue will be less than effort put into generating it. What I mean by this is to go sell ad space with low traffic will not pay off. Adsense is worthless as it is content based not site based.

So my goal is to build traffic. Today that means posting content. Tomorrow that will be about expanding features. If a good opportunity knocks the whole dynamics can change.

In my turnkey hosting company I am just building different industry or niche specific sites.
In both cases I have action plans. I am not concerned about cash flow, key employee etc.

I think too many small business owners have no real way of predicting these factors or keeping key employees.

Now when the business goes from micro towards small business I would agree.
The vast majority of people on this list have sales of less than 2 million and are typically sole employees.

Therefore I think any formal planning is just a waste, too many changing factors.

Scott Wolpow
http://www.myfilm.com a site for filmmakers
http://www.discountjewelry.com Use Promo ryze to save even more


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