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Welcome!!Views: 431
Sep 04, 2008 7:22 pm re: Welcome!!
Heather Reider My name is Heather Reider, founder of MomsTown.com, author of two books (one with Hyperion, the other with Simon & Schuster). I co-host an online radio show at Hay House Radio. I've had my share of success and failure. I've earned a lot of money writing and talking. I've lost a lot of money betting on the future. I've learned a few things but most of all I've learned that today is my day. Today is your day.

As for the other lessons: My books and website have had great media exposure, including the CBS Early Show and three Dr. Phil appearances (please don't hold that against me!). So, here are a few things about being an entrepreneur.

1. Passion without a plan is a recipe for failure.

2. Media means nothing without monetization.

First, the passion and no plan is a direction I took early in my entrepreneurial career. I believe setting goals is important and having them in writing is doubly important. I could go on and on about the importance of taking your time to write out a plan, but I'm sure many of you understand this point. I was a bit slow on the uptake on this one but I'm becoming more patient and better at planning day-by-day.

Second, great media exposure means nothing if you don't capture your traffic and understand what a great gift it is when your business gets recognized. Look at media and marketing from a monetization point of view and not from an ego driven view and you'll be much happier and wealthier in the long run.

Finally, I just want to add, being an entrepreneur is meaningful. When creative people take action the world is a better place.

Thanks for this forum.

Heather Reider


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