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A business planViews: 126
Jan 15, 2009 5:19 pm re: A business plan..Do YOU focus on 1-2 niches or just one?

James Possible
Hi Paul,

I have more questions than answers at this point...

1. Beyond the income what is your goal with your business? Why does it matter that you even have a business? (most entrepreneurs never take the time to answer this question)

2. Of the three areas you shared which of them do you enjoy most and seem to have greater ease with?

3. Which of the three areas is most profitable at this point?

4. Why is the one area more profitable than the others?

5. Do you measure the life time value of your clients, if so in which area is the value the highest?

6. In which area do you receive more feedback?

7. How do you market right now?

There are no right or wrong answers here, yet by taking the time to answer those seven questions you will come a lot closer to answering your question of...

Should I focus on one of the three areas or all three when marketing?

On a general note...more choices can mean a confused visitor i.e., browsing a website, reading a brochure. People scan first, then the read further if they can understand why it matters to them.

James

Possibility is not an accident, it's a choice!

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