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A business planViews: 111
Apr 27, 2009 3:43 pm re: marketing/as it relates to biz plan/A business plan

Ken Lee

One of the things that makes me return to a business is service. There is a Mediterranean restaurant here I love for the food and the service. I have not been there in years because of inconvenience but if I walked in today, they know me and even if I were new, they would treat me as part of the family.

Another place is an ice cream parlor where the ice cream is hand packed daily and the management not only remembers you but your family members who may not have been there in years.

I believe in these cases, service is marketing.

Ken Lee



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