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Is there More effective way to spend advertizing dollar?Views: 123
May 02, 2004 2:14 pm re: Is there More effective way to spend advertizing dollar?

Ken Scheinblum

Based on personal experience, I would highly recommend getting a professional PR person/agency before I would spend a dime on advertising. Definitely more bang for the buck, but don't expect overnight results. An effective PR campaign should last 6 to 12 months at a minimum.

Getting your name/company name in the media carries far more weight than advertising.

Just my $.02

Good luck,

> Roger Martin wrote:
> I've come to the conclusion that advertizing on line is not vary effective, but for that matter off line doesn't seem to be much better either.
>Except for the personal business contacts in local community.
>Does any one have any effective ways to improve on or off line marketing -- so it more cost effective?
>Roger L. Martin


Private Reply to Ken Scheinblum (new win)

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