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Is there More effective way to spend advertizing dollar?Views: 77
May 02, 2004 3:27 pm re: Is there More effective way to spend advertizing dollar?
Peter Ticali Online marketing can be extremely effective for companies looking for that global reach and big company image.

It might not be good for a very locally focused business. My wife, for example, runs an AVON business and is rated in the top category accross Suffolk County, New York.

Yes, she has a website, and gets some leads from them - but its not effective because AVON is about personal service, think about the avon lady your order.... Most of the leads are offered to other representatives in the customer's local area.

Where she does get results is managing fundraisers, direct mail (we mail about 600 catalogs a month) and fatastic personal service....Customer Relationship Management.

So, tell us about your business, profile your target market, what you've tried and lets come up with a better idea!

Peter Ticali

> Roger Martin wrote: > I've come to the conclusion that advertizing on line is not vary effective, but for that matter off line doesn't seem to be much better either. > >Except for the personal business contacts in local community. > >Does any one have any effective ways to improve on or off line marketing -- so it more cost effective? > >Roger L. Martin >goodday@be.quik.com >406-252-6341


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