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Is there More effective way to spend advertizing dollar?

May 02, 2004 4:23 pm

re: re: Is there More effective way to spend advertizing dollar?

Mellonie

I absolutely agree with Ken. Keep in mind that the average consumer must see you company name/concept about 8 to 10 times before they are ever motivated to contact you (even if they desperately want or need your product/service)!!

> Ken Scheinblum wrote:
> Roger,
>
>Based on personal experience, I would highly recommend getting a professional PR person/agency before I would spend a dime on advertising. Definitely more bang for the buck, but don't expect overnight results. An effective PR campaign should last 6 to 12 months at a minimum.
>
>Getting your name/company name in the media carries far more weight than advertising.
>
>Just my $.02
>
>Good luck,
>Ken
>
>> Roger Martin wrote:
>> I've come to the conclusion that advertizing on line is not vary effective, but for that matter off line doesn't seem to be much better either.
>>
>>Except for the personal business contacts in local community.
>>
>>Does any one have any effective ways to improve on or off line marketing -- so it more cost effective?
>>
>>Roger L. Martin
>>goodday@be.quik.com
>>406-252-6341

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