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Is there More effective way to spend advertizing dollar?Views: 74
May 02, 2004 5:50 pm re: re: Is there More effective way to spend advertizing dollar?

Jean Maurice Touboul
I agree, we are a marketing co. and always recommend to people/company with a good product/message/offer and a unique angle to go the PR route. We have distributed Press Releases that have gained national attention and generated very nice business for an investment that was worth one day of Google Adwords budget.

On the other hand if you have a popular product, I also suggest that you explore affiliate marketing. Companies like ourselves offer very reasonable and effective solutions. Otherwise specialists like CJ or Performics in the US offer very sold options.

Best of luck,

Jean M. Touboul
One Client Success at the Time

> Ken Scheinblum wrote:
> Roger,
>Based on personal experience, I would highly recommend getting a professional PR person/agency before I would spend a dime on advertising. Definitely more bang for the buck, but don't expect overnight results. An effective PR campaign should last 6 to 12 months at a minimum.
>Getting your name/company name in the media carries far more weight than advertising.
>Just my $.02
>Good luck,
>> Roger Martin wrote:
>> I've come to the conclusion that advertizing on line is not vary effective, but for that matter off line doesn't seem to be much better either.
>>Except for the personal business contacts in local community.
>>Does any one have any effective ways to improve on or off line marketing -- so it more cost effective?
>>Roger L. Martin


Private Reply to Jean Maurice Touboul (new win)

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