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Is there More effective way to spend advertizing dollar?Views: 87
May 03, 2004 11:47 am re: re: Is there More effective way to spend advertizing dollar?
Werner Egipsy Souza from what ive seen here in india... advertising only says ur there. no more do people care about how classy ur ad is. its more important that the audience who want what u r selling get to know about it.
i would strongly recommend trying to become one of ur audience and realise which place, or medium would be the most cost-effective way to get their attention. for example, when i wanted to start live projects for grad adn post grad students, the best ppl would be the college teachers or the college toppers.. they r usually the ones who everyone refers!flyers have a very small chance of success... word of mouth is mah favourite!
wot say,
Werner
> Ken Scheinblum wrote:
> Roger,
>
>Based on personal experience, I would highly recommend getting a professional PR person/agency before I would spend a dime on advertising. Definitely more bang for the buck, but don't expect overnight results. An effective PR campaign should last 6 to 12 months at a minimum.
>
>Getting your name/company name in the media carries far more weight than advertising.
>
>Just my $.02
>
>Good luck,
>Ken

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