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Is there More effective way to spend advertizing dollar?Views: 91
May 03, 2004 12:52 pm re: re: Is there More effective way to spend advertizing dollar?
Gary Kraeger Roger:

I have to disagree, we have made a lot of money from online advertising. We do very little regular advertising, if we can't track it we don't advertise. You do have to know what your doing when it comes to online ad's, it's not like throwing up a bill board.

I also agree PR is a great way to go, it has been very good to us.


Ken Scheinblum wrote:
> Roger,
>Based on personal experience, I would highly recommend getting a professional PR person/agency before I would spend a dime on advertising. Definitely more bang for the buck, but don't expect overnight results. An effective PR campaign should last 6 to 12 months at a minimum.
>Getting your name/company name in the media carries far more weight than advertising.
>Just my $.02
>Good luck,
>> Roger Martin wrote:
>> I've come to the conclusion that advertizing on line is not vary effective, but for that matter off line doesn't seem to be much better either.
>>Except for the personal business contacts in local community.
>>Does any one have any effective ways to improve on or off line marketing -- so it more cost effective?
>>Roger L. Martin


Private Reply to Gary Kraeger (new win)

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