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Is there More effective way to spend advertizing dollar?Views: 101
May 03, 2004 3:40 pm re: Is there More effective way to spend advertizing dollar?

Garland Coulson
Hello Roger,

Here are some of the techniques I use to keep my advertising cost effective.

1. Use targeted e-newsletters. Good quality e-newsletters that are written specifically to my target market have been good places for me to advertise. They are a lot less expensive than other forms of advertising because many of them are run by hobbyists who charge reasonable rates. I track all the ads I run using a service called Marketers Choice that gives me unlimited ad tracking and auto responders for $19 per month. Visit here for a free trial - http://www.1shoppingcart.com/app/default.asp?PR=6&ID=25239.

2. Advertise on commission. I have an affiliate program that people join. They promote my ads on their web sites and in their e-newsletters on a commission basis. This works wonderfully because I am only paying advertising costs on a successful sale. The system I use to set up and manage my affiliate program is Marketer's Choice at http://www.1shoppingcart.com/app/default.asp?PR=6&ID=25239.

Tracking your advertising results is critical. I have wasted $1,000s of dollars in Internet advertising that didn't work. By tracking each ad's results, I am able to drop the non-performing ones and focus on the ones that work.

"One does not discover new lands without consenting to lose site of the shore for a very long time. Andrew Gide
Garland Coulson, "The E-Business Tutor" for FREE Internet Marketing Resources
visit our web site at http://www.marketerschoice.com/app/adtrack.asp?AdID=58535

> Roger Martin wrote:
> I've come to the conclusion that advertizing on line is not vary effective, but for that matter off line doesn't seem to be much better either.
>Except for the personal business contacts in local community.
>Does any one have any effective ways to improve on or off line marketing -- so it more cost effective?
>Roger L. Martin


Private Reply to Garland Coulson (new win)

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