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Is Television The Most Powerfull Tool?Views: 77
Oct 25, 2004 6:40 pm re: re: re: Is Television The Most Powerfull Tool?

Mary E Tyler
>>Nope, Mark, just the mass-iest of the mass media. The most powerful tool is exactly what it was a thousand years before TV: word of mouth.

>I Don't know if I could get my message to 20-30 million people daily by word of mouth.

That's why I said powerful not "mass." The thing about mass media is that it takes numerous times seeing an advert to influence someone. With word of mouth, the influence is almost built in. When your friend raves about a fantastic restaurant or a great new band or spellbinding new movie--or the opposite, someone where he never wants to eat again, a movie that sucked, or a concert that was a waste of money, you are far more likely to need only that single impression to be influenced.

TV has more reach, word of mouth has more power per impression.



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