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Is Television The Most Powerfull Tool?Views: 75
Oct 25, 2004 7:40 pm re: Television Is The Most Powerfull Tool? (If used correctly)

Gary Stewart

This is definately my territory. I made commercials for years. This medium can bring an onslaught of new business or a trickle to none.
Heres an example of what not to do:


In the commercials (there are actually two like this) people need to get a group from point a to point b. .
They ponder the possibilities until one of them proclaims, "I used a company a few weeks ago... I can't remember the name."
Another person, "Yes, I remember that. What was their name?"
And it goes on like this for the whole commercial until the graphic for the company in question pops up.

This is a horrible commercial, it obviously stated that there is nothing memorable about this comapny, after all, no one can remember the name.


> mark kozlowski wrote:
> I feel that the power of television is the most powerfull tool to have to introduce people to your company!
>Can I get some feedback to what other people think!


Private Reply to Gary Stewart (new win)

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