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Is Television The Most Powerfull Tool?Views: 100
Oct 26, 2004 12:15 pm re: re: re: re: re: Is Television The Most Powerfull Tool?

Mary E Tyler
>>TV has more reach, word of mouth has more power per impression.

>What about a Powerfull Infomercial? With an effictive person!

When was the last time you thought your best friend (or even a stranger you met in the bookstore) was "cheesy"? Cheesy and infomercial go together hand in hand.

Again, I would make a distinction about what you're selling and what your budget is for selling it. And again, Lamar was right, creating that word of mouth buzz is difficult.



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