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Is Television The Most Powerfull Tool?

Oct 26, 2004 12:15 pm

re: re: re: re: re: Is Television The Most Powerfull Tool?

Mary E Tyler

>>TV has more reach, word of mouth has more power per impression.
>>dej

>What about a Powerfull Infomercial? With an effictive person!
>Thanks
>Mark

When was the last time you thought your best friend (or even a stranger you met in the bookstore) was "cheesy"? Cheesy and infomercial go together hand in hand.

Again, I would make a distinction about what you're selling and what your budget is for selling it. And again, Lamar was right, creating that word of mouth buzz is difficult.

dej

Private Reply to Mary E Tyler (new win)

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