"Email Promos
Exposed" Video Series: How to Write Killer Email Promos
That Get Results!
Have you ever been faced with the task
of having to write an email promotion to
your list, and then realized that you didn't
know what to say or how to say it?
Michael Rasmussen's new video course
"Email Promos Exposed" promises to solve that problem for you by walking you
through the actual process of creating killer email promos
step-by-step.
I decided to see if Michael's videos
live up to their promise by trying them out myself. Here's what I
found:
************************************************* Overall
Quality *************************************************
The first thing I noticed when I opened
up the first video was the stunning production quality. He used Camtasia
Studio for the production, which is now the industry standard for creating high-quality screen capture video
products. The audio is near studio quality, and the graphics are very
professional. These videos were made
by someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the
videos up by section, and then again by sub-section. Forexample, one video
is all about the subject line, and then there are different parts of that
video that each cover a certain area of crafting a killer subject
line.
Now let's move onto...
************************************************* THE ACTUAL
VIDEOS *************************************************
Here's a brief summary of each video.
Obviously it's impossible to list every single thing here, but I want you to
get a feel for what each one covered, and how well it covered it.
VIDEO 1 - INTRODUCTION
This video served as an introduction to
the whole course. You get to see a picture of Michael in his every day life,
and he establishes his credibility right up front by talking about some of
his massive successes online. He even provides proof of credibility by
displaying two checks in the amount of $50,000 and $25,000 which prove that,
when it comes to the subject of making money with email promos, he knows
his stuff.
This is a good lesson for anyone to get.
Whenever you're teaching people how to do something, it's good to establish
your credibility up front, so that there's no doubt about whether or not
you're qualified to talk about the subject. Most product developers either
skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE
PROMO
This video talks about some things that
no other marketer has bothered to mention. You'll learn things
like:
* The mindset you need in order to write
a killer promo
* The different tools you need before
you get started
* How to keep your emails
laser-focused
* How to create an outline that
practically writes the email for you.
This was a fantastic video, and did a
good job of kicking things off.
VIDEO 3 - THE SUBJECT
LINE
I liked this video, because it talked
about one of MY biggest weaknesses when it comes to writing email promos...
the subject line. The subject line is a confusing topic, because nobody's
100% sure what the best tactics are.
Michael breaks it down, and
reveals:
* The biggest secret for writing a
subject line that makes people insanely curious.
* Techniques for personalizing the
subject line.
* Mistakes to avoid when using
personalization.
I was surprised to find that I was
making some of the mistakes that Michael mentioned in this video, but now I
know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off
when writing their emails. Michael talks about how important it is to create
an opening that is conversational, and then reveals techniques and examples
on how to do that.
He also
reveals:
* How to get people to keep reading your
email once they've opened it.
* How to make your opening
interesting.
* Mistakes to avoid when creating your
first few paragraphs.
VIDEO 5 - THE BODY
COPY
This is one of the "meatiest" portions
of the course, because it reveals techniques that are not widely discussed
on the forums, blogs, and in most eBooks. He talks about the
importance of keeping your body copy tight and relevant, and then reveals
how you can do that.
You'll also learn:
* How to write powerful bullets that
make people curious and want to find out more.
* Simple formatting tricks for making
your body copy easy to read.
* The secret of "bucket brigade copy"
and how to use it in your email promos to force people to keep
reading.
VIDEO 6 - THE CALL TO
ACTION
This is where a lot of people wimp out
in their email promos. They start out strong, but when it comes time to ask
the reader to click the link and take action, they don't know what to
say. Michael talks about some of his favorite techniques for making that
happen, and also reveals:
* The "magic question" to ask yourself
that will make your close much more powerful.
* The secret of the "unanswered
question" and why handling this is a surefire way to get people
to act right away.
* The structure of a powerful
close.
* Mistakes people make when creating
their close.
VIDEO 7 - CREATING AN EFFECTIVE
P.S.
Some people say that the P.S. is one of
the most important parts of the email, because it is often the one thing
that gets people to click the link at the end. In this video, Michael talks
about:
* Why you should including a P.S. at the
end of your email.
* The 4 different kinds of P.S.'s you
can use (this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE
MAKE
I loved this video, because it showed me
some mistakes that I was making that I wasn't even aware of. Unless you're a
seasoned pro, you're probably guilty of some of the things that Michael
talks about in this video as well, and that's why it's so valuable. I've
shaved years off my learning curve, because now I can avoid some of the
costly mistakes that I was bound to make in the learning process.
VIDEO 9 - HOW TO CREATE FOLLOW-UP
EMAIL PROMOTIONS
This video alone is going to make me a
lot of money. Why? Because I used to only send out one email promo for each
affiliate promotion I was doing. Michael showed me in this video how
important it is to send a follow-up promotion, and he showed me exactly how
to do it. He covered things like:
* The psychology of follow-up email
promo's.
* The 2 main types of follow-up promos
that make the most money.
* How to overcome readers' objections in
your follow up emails.
* The 2 most common mistakes people make
when writing follow-ups and how to avoid them.
VIDEO 10 - HOW TO WRITE BACK END
EMAIL PROMOTIONS
Every marketing guru out there says that
the REAL money is on the back end. I'd have to agree with them, but the
problem is... most people have no idea how to set up a back end system that
makes money. This video will teach you how to set up an automated back end
that's loaded with killer promos that make you lots of cash on
autopilot. He reveals things like:
* The big difference between regular and
back end email promos.
* How to prepare a back end promotion
sequence.
* Common mistakes people make when
creating back end email promos.
VIDEO 11 - CREATING AFFILIATE EMAIL
PROMOTIONS
This could be the most important video
of the entire package for a lot of people, because most people email their
list to promote other people's products as an affiliate. Let's face it, if
you only have 3 products, can you really afford to only email your list 3
times a year? They'll get bored hearing about the same old products over and
over again. This video sheds some light on how to create killer affiliate
promos. Michael reveals things like:
* The two main types of affiliate
promos.
* What makes affiliate promos different
than regular promos (and why ignoring this huge secret could cost you
big money).
* Michael's favorite tactics for
creating affiliate promos that no one else is doing.
* 3 different ways to add scarcity to
your affiliate promos (this is the most important section of
the video, so make sure you watch it over and over
again).
************************************************* CONCLUSION *************************************************
As you can see, Email Promos Exposed
really packs a lot of punch! Most of the courses out there offer only
watered down, weak content. Not this one! These videos are going on my
"A-list" for a long time.
I've already watched them twice, and
plan on reviewing them every couple months to make sure that I have the
principals, techniques and tactics burned into my mind.
If email marketing is an important part
of your business (and in my opinion, it's the most important part of ANY
online business), then you owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.
John Bowyer
Here's the URL <> where
you can get instant free access to the videos right now.
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