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|Video Marketing – How to Promote Your Business Using Videos||Views: 381|
|Dec 17, 2008 6:36 pm||Video Marketing – How to Promote Your Business Using Videos||#|
|Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.|
5 Reasons Why Video Marketing Is Great
1. Google is showing more and more videos in the search results.
2. Producing a video is very inexpensive and posting it is free.
3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you.
4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce.
5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!
5 Steps to Producing a Video
1. Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
2. Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.
3. Write the script or prepare the content. Do a practice run first.
4. Record it.
5. Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.
Where You Can Submit Your Video
YouTube – http://www.YouTube.com
Google Video - http://video.google.com/
Yahoo Video - http://video.yahoo.com/
FlickLife - http://www.veoh.com/
Blip - http://blip.tv/
Crackle - http://crackle.com/
Flurl - http://www.flurl.com/
BoFunk - http://www.bofunk.com/
Vimeo - http://vimeo.com/
Flixya - http://www.flixya.com/
A Case Study
In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.
We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client’s company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?
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Private Reply to Zeke Camusio
|Dec 17, 2008 7:52 pm||re: Video Marketing – How to Promote Your Business Using Videos||#|
|Dear Mr Camusio,|
Would you do this for me please? If so how much do you charge for making a video as you did in your case study?
See more of me on www.elanga.com
With kind thanks
Private Reply to Elaine Walker
|Dec 17, 2008 9:22 pm||Re: Video Marketing – How to Promote Your Business Using Videos||#|
Zeke is right on the money.
Welcome to Ryze, Zeke and thank you for sharing your ideas with us.
Video is an economical yet very effective way to achieve a higer impact and an owner "Walk on" is an excellent tecnique for engaging visitors and 'nudging' them in the direction you wish them to go. Heck I even have a "Welcome" video in my profile.
We're moving more to interactive video which gives us a bonus from presenting complementing, supplemental ideas within the video.
Video is almost a must but interactive creates more interest and brings home more bacon.
Here's one for Elaine, showcasing a Derbyshire business. View Here
Another interactive video which introduces a product we created within the initial PSA story View Here
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier
|Dec 18, 2008 4:59 am||Found someone you may know on utube/Video Marketing||#|
Paul Finkelstein DTM
Look who I found on utube: http://www.youtube.com/watch?v=wsC-WANCekI
Private Reply to Paul Finkelstein DTM
|Dec 22, 2008 7:19 am||re: Video Marketing – How to Promote Your Business Using Videos||#|
Lamar Morgan 954-603-7901
Congratulations on the successful video marketing campaign. Are you familiar with TubeMogul? This is a service that will send your video out to all or most of those services you listed for you. But, that is not all. They will track the viewership of the videos and provide analytics.
CDMM - Synergistic Business Marketing
Attract more customers!
Private Reply to Lamar Morgan 954-603-7901
|Dec 22, 2008 7:43 am||re: Video Marketing – How to Promote Your Business Using Videos||#|
|Dear friend while it is true you see and think video is very powerful as amedia it also has many personal touches to it, you may be a master at visualisation. what kind of camera work is will tell on the video being liked or disliked . If you have the inclination to offload work such on to me meaning camera capturing of resots tourist places etc call me up on telrphone or mail me phone is 9242675132 . still or video or portrait worth. no more onit. I provide vidoe mailing services too .|
Private Reply to prithviraj subbarao