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| | The Small Business Think Tank Network is not currently active and cannot accept new posts | | YouTube And Video Marketing .... The Benefit Of YouTube And Google Together | Views: 372 | | Dec 26, 2008 9:44 pm | | YouTube And Video Marketing .... The Benefit Of YouTube And Google Together | # | 
Michael Lemm | | Is YouTube more beneficial than Google for generating traffic to your site?
This depends on what you are marketing. It is that simple.
If what you are marketing is already mainstream and viral in nature, then YouTube may be the ticket to success. But if it is the new version of Mangosteen juice, chances are that YouTube will not be as effective as keyword searches in Google.
You would not advertise a rock star in a gardening magazine, would you? Every product, service and business has certain ways to market that are best for them. It is our job as marketers to decide what is best for our "stuff", and test, test, test!
The great thing about YouTube and Google as a team is ..... YouTube videos tend to rank high in the results for the keywords targeted on your YouTube Description area. So really you are using BOTH.
Be sure to find the keyword you want to target before you post to YouTube. Or else you could end up in a saturated market and get over run. I personally use google to get my traffic, I am a little camera shy.....
However, I believe that you should strive for traffic from all sources possible, not just Google (even though it's a big player for traffic).
For example, there's a fairly new program available for video submission called Magic Video Marketing. With this tool .... if you're camera shy you don't need to capture yourself, but rather create slideshows and then record presentations over the top and submit that as a video.
I haven't used it myself (not sure the world is ready for videos with my mug on them) ..... but I've friends who are annoyingly excited about it.
Of course you can still do a regular video too.
The program then submits the video to over 35 video hubs automatically, then to blogs, then strips the audio out of the video and posts to podcast hubs.
So in essence you're not just using Google or Yahoo directly. You're going about getting listed highly in their hubs, but in a very indirect yet effective way through the savvy use of video marketing.
Hope this makes sense?
I can see the raw potential of a tool like this ..... submitting videos to many hubs at once for traffic generation. Does anyone else?
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business.....DO Business"
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