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| | The Small Business Think Tank Network is not currently active and cannot accept new posts | | Scratch Post Itching | Views: 631 | | Jan 17, 2009 4:48 pm | | Scratch Post Itching | # | 
Kathy Buck | | In my efforts to become a guru, Like Godin, Guy and everyone else who takes a common phrase and adds some uniqueness - I've coined yet another phrase to describe a situation many of us experience on blogs, forums, IM's and even Twitter. "Scratch Post Itching" - this is comment/discussion spam!
There are the obvious offenders (those people, for instance, who work their way around the blogo/commento-sphere leaving generic cut-and-paste lines like, "I love your blog/topic, check mine out"). Then there are those who rub other readers the wrong way by couching their self-promotion in a superficially relevant—though not particularly insightful—comment and or addition to a topic.
Scratch Post Itching means YOU have an itch that needs scratching. The need to be seen by posting links as comments and or as discussion points does not work in creating any loyalty. here are some guidelines:
- Refrain from commenting unless you can add to the discussion. Adding to a discussion does NOT mean offering your suggestions w/ YOUR links w/in content. Online forums become hostile to someone who looks like nothing more than a self-promoter.
- Remember the long arm of any search engine. Assume your customers and potential customers (and when applies your boss and any associate) will see everything you write.
- Don't include a link to your Web site or blog in your comment and or content; it's not only redundant—since you can hyperlink with your name in a sig line — but looks incredibly desperate.
Scratch Post Itcher's are a plague of posturing opportunists who take self promotion to a new level of hijacking topics. Many unable to see why they are left constantly left scratching their own itch.
There are many ways to position a business to targets, Scratch Post Itching is NOT one of them.
Cheers All ~
KB
Mayhem Marketing
PS: I took my ques in this article from this guy: http://jimsmarketingblog.com/2008/12/15/comment-spam-doesnt-work/
Private Reply to Kathy Buck | | Jan 17, 2009 11:00 pm | | re: Scratch Post Itching | # | 
Lindy Asimus | | Disturbingly, I read someone recently promoting just this kind of activity as a kind of 'SEO'.
"Oh Dear" I thought.
Now, where is that coffee...
LindyPrivate Reply to Lindy Asimus | | |
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