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The Myths of Innovation - Scott BerkunViews: 536
Apr 01, 2009 10:07 amThe Myths of Innovation - Scott Berkun#

John Stephen Veitch
Scott Berkun has written a book with the same title as a web page I wrote about 10 years ago.
http://www.ate.co.nz/innovation/innovationmyths.html

I've purchased the book but I have not opened it yet.
Here is Scot's professional page.
http://www.scottberkun.com/

There is a lecture he gave here in New Zealand in February 2008. (Slow downloads)
Video: http://www.r2.co.nz/20080214/scott.mp4
Audio: http://www.r2.co.nz/20080214/scott.mp3

I was disappointed with the lecture. He had the history wrong in several places, and misquoted many things, he simply wasn't prepared. Unprofessional in my view. I hope the book is much better.

Still the general thrust of his lecture does stand up in my view.

John Stephen Veitch
Open Future Limited - http://www.openfuture.biz/
Innovation Network - http://veech-network.ryze.com/
Building an Open Future - http://openfuture-network.ryze.com/

Private Reply to John Stephen Veitch

Apr 01, 2009 1:20 pmre: The Myths of Innovation - Scott Berkun#

John Stephen Veitch
From Scott Berkun's Blog
http://www.scottberkun.com/blog/

Q&A from today’s webcast
March 19th, 2009

Thanks to everyone who tuned in - we had almost 300 people according to WebEx.

Next time I do one of these I’ll be sharper

Questions:

From Kathy: How can you initiate change in today’s environment when colleagues/managers are scared and increasingly entrenched?

All emotions have power. If people are afraid or worried there is energy a persuasive person can use to support an idea. Anyone scared wants change - they want to feel safer from the thing they are afraid of. If you can propose an idea that makes them feel safer, they’ll be interested.

From David: are there systematic methods for coming up with innovations? can you recommend?

I think not. Systematic is not a word I would use. There are systems for experimenting, including what scientists and researchers do, but that’s not the same thing as a systematic method for innovation. They have a systematic way of creating an environment where innovation is possible, perhaps likely, but there are never guarantees. Most start-ups fail: it’s hard and risky no matter how good your ideas are.

Much of the time the biggest hurdle for an idea are other people. Whose approval you need, what resources you need loaned to you, and convincing customers to try your new thing. There are no guarantees with these kinds of challenges. Many innovations sit around ignored and rejected for years, only to be accepted later, the same exact idea or concept, when people’s attitudes finally change.

That said, you can systematically breakdown all of the challenges you have to overcome, and decide where you need the most help.

From Praveen: How to control creativity to make it safe.

I don’t know that you can. Like the example of moving your desk in the webcast, change always effects someone negatively, or will be perceived as such, by them. However if I’m the boss I make creativity and change safe by funding it, supporting it and nurturing it. It starts by providing constructive criticism of ideas and accept some of them. When people see one idea get approved, they’ll suggest more and trust you to be fair in how they’re judged.

Private Reply to John Stephen Veitch

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