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Getting "Mayberry" to Accept Social MediaViews: 862
Jun 20, 2009 1:11 pmGetting "Mayberry" to Accept Social Media#

Kathy Buck
“Mayberry” has been used as a term for both idyllic small town life and for rural simplicity (for both good and ill). It’s a mindset of simplicity that refuses to accept change when applied to local city and organizations attempting to market themselves to the masses. Given the bleek plunge of the economy one would think that small communities would embrace the ease of technology to get the word out, alas many do not.

Social Media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

The main key to the use of social media is personalized content, or as I call it: Inform, Empower and Engage.

Inform – Give people clear, concise and compelling information.

Empower- Make people want to react to your information. Be personal not a stick in the mud. Making announcements is not empowering, it’s advertising.

Engage – Be ready to engage the people you have empowered. Respond in a timely manner. Do you like one dimensional conversations?

It seems Mayberry wants to focus on the grand pie made but not concerned if the members even like pie.

The Mayberry generation seems to carry a mindset of ‘You Can’t Say That!” in other words everything must be professional and passed with approval from Aunt Bea. The users of social Media do not want dry comments and proper conversation, the Net Gen wants to know the person not the objective. The net Gen wants the ability to contribute thier thoughts and ideas not be told how to act and respond.

Mayberry needs to stop controlling it’s simplicity of how they think things should be and what should be said, when and how. The Mayberry mindsets need to understand that social media is the ultimate barn dance and is open 24/7. The stump fiddles have been replaced by Ipods, the attendees are no longer waiting for a favorite song, they are tuning into what appeals to them and responding quickly…to fast for Mayberry.

I’d like to read some ideas from people on how to get the Mayberry Mindsets to better embrace social media.

Kathy Buck
'Mayhem Marketing

Author Note: I originally wrote this article after an organization I was involved with told me I offered no continuity to a social site group representing the organization. Odd - members were responding to me. Now the organization just uses the site to blast announcements. Gee Wally - why no responses?

No Reprint.

Private Reply to Kathy Buck

Jun 20, 2009 1:24 pmre: Getting "Mayberry" to Accept Social Media#

Marketing ManagerChuck & Shirley Bartok


I live in sparsely populated County in Northern California.
Less than 30,000 in County land mass equal to Orange County.

Our Mayberry lifestyle has embraced the
social media lifestyle because WE promote it.
I am conducting series of FREE Seminars, funded
through Govt. Grant, on How to effectively use Social Media and continue to attract existing Customers.

Next month a large group will meet with their computers and we will set up Blogs.

WHY is it working?

Because I demonstrated the success of few clients,
who are enjoying increased sales in profits in 2009.
Some as high as 60%.

One method I use is to Video various Businesses, post them and then show the Traffic and my results.
Check out my playlist from last weeks Horse Show.
Already one new client is in process of securing a $500,000 new contract. (within 24 hours of Video Post)


Private Reply to Marketing ManagerChuck & Shirley Bartok

Jun 20, 2009 1:47 pmre: re: Getting "Mayberry" to Accept Social Media#

Kathy Buck
Hi Chuck,

I'm happy to read that you are having success with your community with method presented.

I've presented loads of information and presented client case studies.

Short of sounding like paranoid Annie - I feel local leaders need to be the resource and stomp out anyone who presents any advanced knowledge. That and they want everything FREE. :-)

The question of 'What to say" and "What not to say" in with offering continuity as to other campaigns still begs the indifference between Social Media Marketing and General (traditional) Marketing to the Public as an organization.


Private Reply to Kathy Buck

Jul 12, 2009 2:28 pmre: re: re: Getting "Mayberry" to Accept Social Media#

I see a still growing excitement and buzz about these things: 'still', because I am afraid that there will be a letdown soon. It will be caused by the already tiresome number of messages posted in these media that are
a) just advertising;
b) without meaningful content ('having stale froot loops for breakfast');
c) posts inviting other members to join other networks;
d) posts just providing a link to some other source -- not even a coment or indication of personal opinion about it.
Has anyone tried to assess the relative frequencies of these kinds of annoyances?
My personal opinion is that we need some tool or forum that compiles pertinent information and opinions -- without the repetition and insults that often accompany opinion exchanges -- in a format that provides people with a concise overview of what has been assembled so far.

Private Reply to abbeboulah

Jul 12, 2009 10:11 pmRe: Getting "Mayberry" to Accept Social Media#

Teddy Towncrier

My personal opinion is that we need some tool or forum that compiles pertinent information and opinions -- without the repetition and insults that often accompany opinion exchanges -- in a format that provides people with a concise overview of what has been assembled so far.

Thorbjoern ... It's true! It's easy to become overwhelmed by the info-flood.

As in life; There's just a few that I've chosen to follow and interact with and those few give me more than enough to handle.

It necessitated investing a couple of hours to create a process but at least I can now keep current and quickly access what I really need without getting swamped in the info-flood. ... More Here


Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

Speak with me here Click Here for My Twitter

Private Reply to Teddy Towncrier

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