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Let 'Er Rip - The New CK CampaignViews: 6987
Jun 21, 2009 12:53 pmLet 'Er Rip - The New CK Campaign#

Kathy Buck
So what do you think about the new Calvin Klein Ad campaign?

Please view Link

http://www.cbsnews.com/stories/2009/06/15/earlyshow/main5089472.shtml



Sex sells, but has this campaign crossed a line?
Discuss.

KB

Private Reply to Kathy Buck

Jun 21, 2009 1:30 pmre: Let 'Er Rip - The New CK Campaign#

Scott Wolpow
Today's teenagers see the world very differently. They text each other nude pictures and explicit messages.

Private Reply to Scott Wolpow

Jun 21, 2009 4:05 pmre: re: Let 'Er Rip - The New CK Campaign#

Reg Charie
Unfortunately the reality is closer to


Reg - NEW DEMO!! Turn photos into paintings http://FantasticMachines.com
All You Need is Dotcom-Productions and a Dream. http://dotcom-productions.com
0Grief http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm
CRELoaded websites http://RegCharie.com - SBTT http://thinktank-network.ryze.com

Private Reply to Reg Charie

Jun 21, 2009 9:59 pmre: Let 'Er Rip - The New CK Campaign#

Tim Southernwood
Hi Kathy,

Been awhile since I took the time to comment.

This is something everyone who advertises has to face sooner or later.
Sex sells.. no question, but as in this case there's a line that can be crossed and then you have to deal with the negative reactions.
This isn't restricted to sex in advertising.

People have used misleading headlines and content for years to bring people to buy. Inflated claims of positive results had to be regulated.. but unscrupulous advertisers still find a way to embellish the facts without outright lies. (dont' forget the rapid fire disclaimers spoken at the end of ads.. or the super fine print that few people ever read)

Whether I find the ad offensive or not is immaterial. The news coverage said it clearly. People are UNABLE to avoid it. Children and are inappropriately exposed and their parents are unable to prevent it.

The one lady said it rightly so..that it's about time to begin some form of regulating of billboards. Fact is I don't think a television ad of this nature would have made it past the censor's table.

I'm no prude by any stretch but I do believe in freedom of choice. These kinds of ads in public places takes away that freedom of choice.

Tim Southernwood
http://blognetawards.com

Private Reply to Tim Southernwood

Jun 22, 2009 12:12 amre: re: Let 'Er Rip - The New CK Campaign#

Reg Charie
I guess I'm old and jaded..

Just looking around at the media bombardment we are all subjected to, I do not see how a child could stay "protected" unless one shielded them from all TV and internet and never let them out in public.

Is looking at the ad a better or worse experience than looking at:



Explain THOSE to your kids.

Reg - NEW DEMO!! Turn photos into paintings http://FantasticMachines.com
All You Need is Dotcom-Productions and a Dream. http://dotcom-productions.com
0Grief http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm
CRELoaded websites http://RegCharie.com - SBTT http://thinktank-network.ryze.com

Private Reply to Reg Charie

Jun 22, 2009 1:14 amre: re: re: Let 'Er Rip - The New CK Campaign#

Kathy Buck



It's no longer the 1950's -60's where Lucy and Desi's Bedroom was shown w/ separate beds.

The Teen demographics ( the likely target) now has credit cards in their own name and do their own shopping, unlike most who parents supervised what garments where bought. Cripes I remember my father having to approve my Prom dress.

Teens are texting and hooking up - and not to play hoops on a court. It's a different world - things evolve. Sex, Sexual Orientation, Gender Transitions, and all things once not socially acceptable to speak of are now mainstream topics

I don't like the orgy scene, I though would rather as a parent address the image to my teen as a non acceptable behavior ... my teen is now 20 and was exposed to much, he grew up w/ a good head on his shoulders.

I guess that key...we know kids are exposed to much...much more then we were as kids. It's the parents job to teach "morals" NOT the ad agency job to grow good morals

Deep down we all most likely inhaled once, drank underage, snuck out after hours to meet that boy/girl, made prank calls, ...our kids are doing the same. Lets hope the image doesnt make teens think orgies are cool again, we'd come so far as to safe sex etc. :-)



And Reg ....How about a photo of a fat balding middle aged man in tight CK's?

Private Reply to Kathy Buck

Jun 22, 2009 1:43 amre: re: re: Let 'Er Rip - The New CK Campaign#

Lindy Asimus
That's about it Reg.

Amazing to me, the small children dressed up by parents to look like mini hookers.


It's not alsways just outside the home that children get to see things perhaps they would be better off not witnessing.


Lindy

Private Reply to Lindy Asimus

Jun 22, 2009 1:46 amre: re: re: re: Let 'Er Rip - The New CK Campaign#

Lindy Asimus
Haar - ye the orgy scenes coming back as cool... (by any different name there is a bit of that going on I understand already), flashbacks to the Swinging 70's? Oh no.

The real fear of course, is it is a slippery slope. What next?

Oh no!

Flares and caftans?



Lindy

Private Reply to Lindy Asimus

Jun 22, 2009 1:47 amre: re: re: re: Let 'Er Rip - The New CK Campaign#

Scott Wolpow
Not too long ago some 13 or 14 year old girls in my building were talking about giving oral sex to guys in their class.
One said she would do one boy because he was not popular and she felt bad.
Remember when we grew up our parents could not fathom we had sex before college or in many cases mariage.

Private Reply to Scott Wolpow

Jun 22, 2009 2:22 amre: re: re: re: Let 'Er Rip - The New CK Campaign#

Kathy Buck
@ Lindy

My sister step daughter wanted to go shopping with me one weekend about a year ago. She came out of house wearing a short school girl type skirt with thigh high socks and a revealing little blouse. She had on more make up then I at age 40's wear. She was 14.

I made her go in and change ...she thru a grand tantrum, I departed w/out her. My sister was not home, but later blew a gasket. The girls biological mom allows ( and likely encourages) her to dress that way. She no longer visits...to many rules.

Private Reply to Kathy Buck

Jun 22, 2009 2:52 amre: re: re: re: re: Let 'Er Rip - The New CK Campaign#

Lindy Asimus
Sad isn't it.

There are all kinds of child abuse and neglect.




Lindy

Private Reply to Lindy Asimus

Jun 22, 2009 3:15 amLet 'Er Rip - The New CK Campaign#

Scott Wolpow
Not abuse, The same was said when Flappers wore their outfits.

Private Reply to Scott Wolpow

Jun 22, 2009 4:16 amre: re: re: re: Let 'Er Rip - The New CK Campaign#

Reg Charie
>>And Reg ....How about a photo of a fat balding middle aged man in tight CK's?

Kathy I tried... honest I did.

Reg - NEW DEMO!! Turn photos into paintings http://FantasticMachines.com
All You Need is Dotcom-Productions and a Dream. http://dotcom-productions.com
0Grief http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm
CRELoaded websites http://RegCharie.com - SBTT http://thinktank-network.ryze.com

Private Reply to Reg Charie

Jun 22, 2009 5:25 amre: Let 'Er Rip - The New CK Campaign#

Lindy Asimus
Flappers weren't 7 lol


(Hey that was Pre Code too (1934 I thinkit came in), speaking of Desi and Lucy and their twin beds. ;-))

Lindy

Private Reply to Lindy Asimus

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