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now what - my friends - is marketing?Views: 3323
Jun 22, 2009 8:41 amnow what - my friends - is marketing?#

Walter Paul Bebirian
I think that a very careful reading of this explanation will somehow help everyone whether they know and are doing the correct things already or have no clue as to where to begin and need to do just that - begin - I am sure that everyone will benefit from taking a few careful moments out and really think about what is being said here in this explanation - what do you think - and how can you improve - really -

http://www.tenonline.org/art/mm1/9301.html

all businesses are people businesses -

http://www.575488trillion.com
http://bebirianart.com
http://bebirianart.blogspot.com/
http://www.greenschild.com


Private Reply to Walter Paul Bebirian

Jun 22, 2009 3:18 pmre: now what - my friends - is marketing?#

Charlie Brown

Walter this is a really good analysis of marketing which can benefit all, a must read!

My methodology as a Business Promoter, Sales & Marketing Expert is to work with my clients in putting together a Plan, System, Direction, Infrastructure, Methodology, Implementation and the Focus Target Market Resources to achieve a percentage of market share within a given realistic time-frame/goal.

Your article blatantly showcases the pluses and minuses of real world marketing which exemplifies a road to success in marketing/business.

Very cool stuff, your friend and network member CB.


Private Reply to Charlie Brown

Jun 22, 2009 10:08 pmre: re: now what - my friends - is marketing?#

Walter Paul Bebirian
also - there are some additional pages after that one that I linked to that gives you more information on marketing - to get to them simply click on the button on the top of the page that says next -

http://www.575488trillion.com
http://bebirianart.com
http://bebirianart.blogspot.com/
http://www.greenschild.com


Private Reply to Walter Paul Bebirian

Jun 23, 2009 9:02 amre: re: re: now what - my friends - is marketing?#

Angie Baker
Thank you Walter! Valuable information.

Smiles,
Angie

Angie Baker of AngBkr Dzigns.
Visit http://angbkrdzigns.com/default.aspx Jewellery is what we do!


Private Reply to Angie Baker

Jun 29, 2009 12:44 amre: re: re: re: now what - my friends - is marketing?#

Lamar Morgan 954-603-7901

Walter,

I like this quote from your article - "People don't just 'buy' a product. They 'buy' the concept of what that product will do for them, or help them do for themselves." People need to first figure out that something being promoted is good for them. This is where the power of the "third-person referral" comes into play. This is why I believe PR optimization is so important. It helps create third-party referral "buzz." Every business - but especially small businesses - need this kind of buzz. The best way to get it is via PR optimization.

Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!


Private Reply to Lamar Morgan 954-603-7901

Jun 29, 2009 1:13 amre: re: re: re: re: now what - my friends - is marketing?#

Walter Paul Bebirian
now - how - Lamar - can I delegate this PR optimization for my world to you?

http://www.575488trillion.com
http://bebirianart.com
http://bebirianart.blogspot.com/
http://www.greenschild.com


Private Reply to Walter Paul Bebirian

Jun 29, 2009 2:52 pmre: re: re: re: re: re: now what - my friends - is marketing?#

Lamar Morgan 954-603-7901

Walter,

Have your ever posted a display ad and gotten no response? Most people I think have. And, what does the publication where they posted the ad tell them to do to solve the problem of no response? Post more ads. In other words, do more of what has already proven not to work. The idea here is that advertising is a numbers game. In fact, the Direct Marketing Association will tell you the average person needs to see an ad SEVEN TIMES before he responds to it.

But, where display advertising is expensive, PR is often free. The challenge here with PR is getting journalists to carry your message for you. Well, what if you could actually CONNECT a display ad to a PR campaign? That is what PR optimization is designed to do. While it does double the cost of your display ad, it puts online multimedia resources to work for you to further spread your message - long after the display ad has disappeared from the public's mind. Rather than posting the ad yourself, you pay someone else who has the proper connections to post the ad for you.

That is why I say, "Don’t just advertise, PR optimize." Through PR optimization, you can:

· Reap the benefits of a social media release

· Get your company’s news on Google News

· Showcase your business on Squidoo & Squidoo Groups

· Cleverly track your online viewership with BudURLS

· Build a retweeting Twitter network

· Wi-Fi your business world

· Engage in digital photo frame promotion

· Experience the mutual uplift of a “Cluster” Group

· Automate the third-party referral process

I have the ability to create a social media release. This is better than a text-only press release as it can include multimedia. I can get it on Google News. I can forward it as a link to just about any publication. If you were to send me a display ad for your business, I would revise it to include a landing page link to a Squidoo site I created for you. But, I would alter the web address with a budURL for both tracking purposes and easy memorization by the public. We would not only create a "buzz" for your business in the publication where you ad actually ran, but on Twitter, Squidoo (and its many Squidoo Groups), but also within the PR community itself.

The whole idea here with PR optimization is to make it easy for your message - whatever it is - to SPREAD. A message that is easy to spread is easy to find. That means it is found many places. To have a message that is found many places, you need to have many people spreading your message. That means you need to find a way to automate the third party referral process. And, that is what PR optimization is designed to do.

Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!


Private Reply to Lamar Morgan 954-603-7901

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