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| Using Coupons | Views: 801 |
| Aug 01, 2009 11:00 pm | | Using Coupons | # |
Lamar Morgan 954-603-7901 | | A restaurant owner friend told me today he gets much better response from the direct mailing of coupons than he does his magazine ads with coupons. He wants people to be able to create a coupon for his reataurant online and have that coupon sent automatically to him rather than reside online. DO i need an autoresponder to make that happen? Or, are there better options?
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!Private Reply to Lamar Morgan 954-603-7901 |
| Aug 02, 2009 12:08 am | | re: Using Coupons | # |
Murray Farrell | | What are the options that a google search offers????
A 10 second search returned these results.
http://online-coupon-service-review.toptenreviews.com/
It looks like Lamar always wants us to do his project research.Private Reply to Murray Farrell |
| Aug 02, 2009 12:11 am | | re: re: Using Coupons | # |
Murray Farrell | | http://online-coupon-service-review.toptenreviews.com/ even has access to an online forum of coupon experts. Private Reply to Murray Farrell |
| Aug 02, 2009 12:16 am | | re: Using Coupons | # |
Scott Wolpow | | 1)search for scripts and use them
2) Learn how to program
3) Hire a proPrivate Reply to Scott Wolpow |
| Aug 02, 2009 12:26 am | | re: re: Using Coupons | # |
Murray Farrell | | Great Suggestions Scott.
I am sure I wouldn't take the task on if I was a coder. Just too hard to get these projects scoped as not enough thought goes into them. Private Reply to Murray Farrell |
| Aug 02, 2009 12:36 am | | re: re: re: Using Coupons | # |
Scott Wolpow | | I am building one for my restaurant CMS system Private Reply to Scott Wolpow |
| Aug 02, 2009 1:52 am | | Re: Using Coupons | # |
Teddy Towncrier | |
1. Build a list. (Twitter or conventional).
2. Send the coupons out weekly via email.
3. Customer prints 'em out & presents to restaurant when ordering.
Coupons work and are measurable.
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
 
Private Reply to Teddy Towncrier |
| Aug 02, 2009 5:07 am | | re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Teddy,
Out here in Mayberry coupons in magazines and newspapers don't work. Coupns via direct mail do work, but are expensive. What the restaurant owner woould like is public feedback for special events, like bithdays, without the need of a printed coupon that is physically delivered to the restaurant. Also, he would prefer that such information remain confidential.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!Private Reply to Lamar Morgan 954-603-7901 |
| Aug 02, 2009 7:32 am | | re: re: Re: Using Coupons | # |
Lindy Asimus | | I hope all these coupons are being costed as to ROI and not sending businesses broke even faster. Who's doing the math?
http://twtqpon.com/
Sorry won't be much use in Mayberry I suppose.
Why can't a coupon be printed from his website?
Lindy
Private Reply to Lindy Asimus |
| Aug 02, 2009 1:21 pm | | re: re: re: Re: Using Coupons | # |
Scott Wolpow | | I also thought they did nto know what the Internet was in your area. Private Reply to Scott Wolpow |
| Aug 02, 2009 2:36 pm | | Re: Using Coupons | # |
Teddy Towncrier | |
@Lamar. ..... You came out of the chute asking about coupon creation and delivery mechanisms.
A 12 yr old plus the merchant's own list can deliver coupons in an instant and at next to no cost.
Coupons delivered in this manner, come across my desk several times weekly.
Send me $500 and I'll set up a low labor, automated process for you.
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier |
| Aug 02, 2009 3:42 pm | | re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Question? Why should it matter whether a coupon comes in a direct mailer or appears in a newspaper or coupon book? But, out here it does. My restaurant friend likes what coupons can accomplish in terms of enticing customer traffic, But, can the end result be accomplished
without the paper and the ink? Maybe just a simple form on a Squidoo lens requesting name, special event for a 10% discount that gets emailed is all that is needed?
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!Private Reply to Lamar Morgan 954-603-7901 |
| Aug 02, 2009 3:55 pm | | re: Re: Using Coupons | # |
Murray Farrell | | 500? Now that is cheap. I wouldn't touch that project for less than AUD1500. Somehow, I think you forgot to factor in the after sales service component into the project. That's where the biggest ongoing cost component is located. Private Reply to Murray Farrell |
| Aug 02, 2009 3:59 pm | | re: re: Re: Using Coupons | # |
Scott Wolpow | | Lamar,
That would do it, or they can just memorize a code. But go for it and let us know the results.Private Reply to Scott Wolpow |
| Aug 02, 2009 4:49 pm | | re: re: re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Scott,
The restaurant we are talking about here is Tings Thai Kitchen. This is the restaurant with free Wi-Fi, a Squidoo Lens, Twitter, Jott and BudUrl. This is also the No. 1 restaurant in the county according to the county's only TV station. Even so, it continues to seek new ways to improve.
The more I think about it, the price-point incentive is not enough. After all, that's not really all that newsworthy. We have the ability to walk and chew gum at the same time, Why not offer a price discount for special occasions like birthdays and anniversaries and a special reward for willingly participating in a mutual uplift campaign? Remember the Jones Soda picture offer?
I have discovered that you can actually get more participation from the public by making something harder rather than easier. The crucial element is does the public realize the end result benefits them? The win/win scenario works when the public actually gets it.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!Private Reply to Lamar Morgan 954-603-7901 |
| Aug 02, 2009 4:58 pm | | re: re: re: re: Re: Using Coupons | # |
Scott Wolpow | | What does that have to do with coupons? Does Ting's pay you any money or give you free food?
What was the ROI on the:
Wi-Fi,
Squidoo Lens
Twitter
Jott
BudUrl
Private Reply to Scott Wolpow |
| Aug 02, 2009 5:19 pm | | Re: Using Coupons | # |
Teddy Towncrier | |
@Murray ..... You're absolutely right but Lamar is a good friend and I owe him a couple.
I'd probably use a couple of existing processes, initially. .... When the merchant sees results and wants more; He'll be more receptive to what he should really have. .... (Video "Walk Ons" etc)
I'm not really good at trying to stuff marshmallows into a parking meter and would prefer to wait until they see their own light bulb comes on.
"Go here and click this" isn't my style. .... I'd rather ask for their addy and "I'll send you the brochure, right now". Fully interactive, of course.
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier |
| Aug 02, 2009 9:42 pm | | re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | What Tings really wants is to get the public to place themselves on its calendar, but to do so privately. Tings can easily, with permission, go public with photos of parties it has hosted on its Squidoo lens. There is an online service called 30 Boxes. This service combined with Jott.com and Tings Squidoo lens may solve the calendar challenge.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!Private Reply to Lamar Morgan 954-603-7901 |
| Aug 02, 2009 10:27 pm | | re: re: Re: Using Coupons | # |
Scott Wolpow | | What they need is their own website. Solves their problems. Use Joomla and you will also have your coupon issue solved. All for free. Private Reply to Scott Wolpow |
| Aug 03, 2009 12:59 pm | | re: Using Coupons | # |
Kathy Buck | | "He wants people to be able to create a coupon for his reataurant online and have that coupon sent automatically to him rather than reside online."
This makes no sense. Why would you want to make an existing customer base work for a discount on a meal?
Because the customers are "existing" IE: already aware of the establishment via a website. Why not just create an easy in house retention program? The old saying "it's easier to keep an existing customer "applies.
Spice up a slower day by offering specials. Customers taking advantage of that discount are offered a coupon for a return visit. Private Reply to Kathy Buck |
| Aug 03, 2009 3:41 pm | | re: re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Kathy,
Tings would like the public to come and celebrate their birtdays and anniversaries at the restaurant with friends. They are willing to give a 10% discount to those who register those dates in advance on their calendar, This may be accomplished online by the public way in advance. This is not just innovative promotion where the public freely provides the data, but thisis a good news story, too, It just might usher in the end of coupon promotion for Tings Thai Kitchen.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!Private Reply to Lamar Morgan 954-603-7901 |
| Aug 04, 2009 1:29 pm | | Re: Using Coupons | # |
Teddy Towncrier | |
Just received an alert from Lindy Asimus' TeamCircle which includes a fascinating case study of an ice cream chain using twitter in a couponed promomtion.
Enjoy the enchilada It's Here
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier |
| Aug 04, 2009 1:49 pm | | re: Re: Using Coupons | # |
Lindy Asimus | | Thanks Teddy. Some great cases on different business and how they are using the new social media tools.
Tomorrow I'm running a workshop on social media for business. It's been organised by the local council. Should be fun.
Lindy
Private Reply to Lindy Asimus |
| Aug 04, 2009 2:55 pm | | Re: Using Coupons | # |
Teddy Towncrier | |
You're welcome, Lindy. .... Always a privilege to reciprocate considerations and courtesies.
If there was a Tweet This Icon on the article; I would have gladly clicked that too and given you even more distribution.
Sending hot Karma for your workshop. ... If you wish to do any on-line demo's ... Let me know and I'll try to be available.
BTW: I'm missing the "HEEEERRR's LINDY" Orange/Apple logo, already.
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier |
| Aug 04, 2009 3:23 pm | | re: Re: Using Coupons | # |
Lindy Asimus | | Thanks Teddy. Might see about running something online. Definite possibility. Don't want to 'preach to the choir though', so maybe get some contributions from the other 'greybeards' in the Team?
Cheers
Lindy
PS. You'll find my avatar on Twitter without any worries. Private Reply to Lindy Asimus |
| Aug 05, 2009 7:08 am | | re: re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Teddy,
That Twitter example with the ice cream service in NYC's Empire State Bldg. is interesting. Did you know that Squidoo has a feature that allows you to automatically send a tweet to Twitter or a post to Facebook any time you update a Squidoo lens? And, it works great!
What's needed in the case of Ting's Thai Kitchen is a way for the public to upload their data (birthdays, anniversaries) to a 30 Boxes online calendar from a module in their Squidoo lens. If this can be done via Squidoo, there is no need for them to purchase a domain name for a website just to make this work. But, if having a domain name turns out the be the only way this can be accomplished, I think Ting's might end up going that route.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar! Private Reply to Lamar Morgan 954-603-7901 |
| Aug 05, 2009 12:47 pm | | Re: Using Coupons | # |
Teddy Towncrier | |
This isn't a Jupiter probe, Lamar.
Ting has a substantial business and whether his platform is Calendar, domain name or Squidoo is inconsequential. ..... The only answer needed is "Does he want to fill his seats"? ..... The rest is simple.
BTW ... How big is his "Wi-Fi Here" sign in his window?
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier |
| Aug 05, 2009 1:51 pm | | re: re: re: Re: Using Coupons | # |
Scott Wolpow | | Lamar,
A domain with hosting is no more than $600 per year. The only cost would be to set up Joomla with the needed components. I would charge $1,000 for teh set-up and he would have evrything described. THis price is only if he hosts with my comapny. If not the price is $2,000.Private Reply to Scott Wolpow |
| Aug 05, 2009 2:34 pm | | Re: Using Coupons | # |
Teddy Towncrier | |
Lamar. .... Have Charlie request our report "10 Stranglers lurking in your business" and he'll then have a clearer idea of what to look for and what he must have when selecting a process for a marketing strategy. Request Here.
As I mentioned earlier ..... Platforms and hosting are minor .... A simple, clear strategy with processes that are simple to use and easily modifiable, is paramount.
Bestest.
Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.
Private Reply to Teddy Towncrier |
| Aug 05, 2009 2:48 pm | | re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Teddy,
The "Wi-Fi Here" sign in the window in the front of Tings is huge. We could easily put a sign beneath it about Birthday and Anniversary discounts - such as "Special Discounts for Birthdays & Anniversaries. Inquire inside." However, we want to build a database here. And, I want the customers to build that database - not the restaurant employees. Once this is set up on Ting's Squidoo lens, we can turn this into a press release that will go all over the county.
Think about it. There are a lot of magazines and newspapers that use coupons. Then, all of a sudden, folks begin to learn that coupons - thanks in part to Internet communication - are no longer needed in certain venues (like restaurants). No more cutting with scissors on that dotted line.
Several years ago, a restaurant manager I know decided to get feedback from his patrons. Now, he could have automated the entire process by using Twitter's Socialtoo third-party application. It's free! Instead, he chose to place a form in a magazine. That meant the public had to fill out the form, cut out the form, drive to the restaurant and deposit the form in a collection box. Of course, that was just half of the process. Someone had to manually tabulate all that feedback. How outdated can you get in the 21st century?! And, this is the problem I see all too often in Mayberry RFD Land. Folks are choosing to do things the hard way. Why? Because that is all they know.
I have placed a request with the company behind 30 Boxes getting calendar data by the public submitted to a calendar. If this can be accomplished using a Squidoo lens the way I think it should be, I will be sharing how the process works on this thread.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar! Private Reply to Lamar Morgan 954-603-7901 |
| Aug 05, 2009 2:58 pm | | re: re: Re: Using Coupons | # |
Scott Wolpow | | Lamar,
What are the demographics of the target market? If it is under 35, then they will most likely use the Internet [80%]. Under 25 100% yes
35 to 45 and you get about 60%
45 to 55 45%
55 and up as low as 25%
These are just my guesses BTW.Private Reply to Scott Wolpow |
| Aug 05, 2009 3:41 pm | | re: re: re: Re: Using Coupons | # |
Lamar Morgan 954-603-7901 | | Scott,
That is an excellent point. Where is the audience regarding use of The Internet? If I were in Atlanta, I would not give the idea a thought. But, this is NOT Atlanta. That is why I plan to start Social Media Sunday Brunches at Ting's Thai Kitchen in October and perhaps other places throughout the county. People have got to start using the Internet more around here. The local Board of Supervisors recently commissioned the Univ. of California at Chico to map the entire county's area of broadband strength. They feel the area needs more broadband. But first, they need to know where the strengths and weaknesses of the signal are located. For that reason, Wi-Fi hot spots are extremely important...from my perspective, anyway.
While I don't like the idea of restaurant employees manually uploading information into their own 30 Boxes calendar, that certainly is an option. People could come into the restaurant, fill out a form and be placed in the calendar. That is the way this process may begin. Get folks into the database as easily as possible.
Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar! Private Reply to Lamar Morgan 954-603-7901 |
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