Ryze - Business Networking Get a Coderbuddy developer now
www.coderbuddy.com

"I Highly Recommend Them" - Magnitude.io CEO; US timezone; affordable rates; Silicon Valley leadership
Get your software built!
Buy Ethereum and Bitcoin
Get started with Cryptocurrency investing
Home Invite Friends Networks Friends classifieds
Home

Apply for Membership

About Ryze


Small Business Think Tank
Previous Topic | Next Topic | Topics
The Small Business Think Tank Network is not currently active and cannot accept new posts
The SEO Sticky Thread.Views: 637
Sep 27, 2009 8:14 pmThe SEO Sticky Thread.#

Reg Charie

One of my longtime passions is SEO, Search Engine Optimization, and I have done numerous articles on the process since I started practicing it in 1996.

I will be adding posts to this thread on the various aspects and some hands on solutions for applying it's methodology to a variety of sites.

SEO is both a methodology and an art.
If Google did not keep "interfering" with the process it would be an exact science.

However, Google does NOT want it to become an exact science as it would make their job of ranking websites much harder.
Imagine endless amounts of sites with identical SEO'd components.
Imagine deciding between them?
Despite Google's continual tinkering with the works, including numerous major "attitude adjustments" in regards to tolerance to obvious SEO techniques, it is still possible to get top results if one is logical.

It has been of said that SEO is the writing of copy and developing of sites for people and not the robot or spider.
I would say it is, with the supplement of when doing the copy, consider the visual/code formatting is to tell both people and search engines the importance of the written word and should convey the same meaning to both.

Semantics are important, both in the code's clarity of importance and progression, and the written copy's conveyance of the message.
If the semantically correct visual content is at odds with a semantically incorrect code progression , consider that you are writing for people and not machines. The visual content always rules.

SEO, proper SEO, does not work by rote.
(X amount of words on page) / (X number of Y keywords) = KW density
does not apply.
How many times the person reading the content needs to see it does.

SEO begins a long time before the first word is put to page.

  • First you have to pick your keywords,
  • Compose and purchase your domain name for the longest period you can afford.
  • Get hosting that provides top quality admin for your website's server.
  • You have to pick search engine friendly software to display your content,
  • You have to have the content displayed correctly for maximum effect.

Remember, write for people.



Reg - NEW DEMO!! Turn photos into paintings http://FantasticMachines.com
All You Need is Dotcom-Productions and a Dream. http://dotcom-productions.com
0Grief http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm
CRELoaded websites http://RegCharie.com - SBTT http://thinktank-network.ryze.com

Private Reply to Reg Charie

Sep 27, 2009 8:20 pmThe logic of submitting or not submitting to Google.#

Reg Charie

The logic of submitting or not submitting to Google.

Reg Charie Sept 26 2009

There has been some discussion about whether a new site should be submitted using Google's manual submission routine.
A good number feel that you should, but those of us in opposition are equally vocal in our conviction that it is not a good idea.

Let us look at a part of the process of ranking and the assigning of Page Rank, which can be a determining factor in deciding the position of a page in the SERPS (Search engine ranking position[s])

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

In the Wikipedia page on PR they include the following explanation:

If we look at what happens with a new site organically found
we get a transference of PR.

If we look at a site submitted by using Google's manual
submission form, we get no PR assigned to the new page:

Don't give in to the darkside. Use organic linking when making a new site available.



Reg - NEW DEMO!! Turn photos into paintings http://FantasticMachines.com
All You Need is Dotcom-Productions and a Dream. http://dotcom-productions.com
0Grief http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm
CRELoaded websites http://RegCharie.com - SBTT http://thinktank-network.ryze.com

Private Reply to Reg Charie

Oct 05, 2009 5:13 pmConcepts and first steps. Meta tag construction#

Reg Charie

Starting Search Engine Optimization,(SEO) - Concepts and first steps. Meta tag construction.

Like code to text ratio or keyword density, just forget all the "fancy" additions to the meta tags and get as basic as you can.

KISS - Keep It Short and Simple

Consider the following:
There is nothing as relevant as your keywords.
Meta tag construction is based on relevance, as done for my http://latelierart.com/ client.
Adding extra descriptive words in the meta tags decreases relevance.
Provide searchers with what they need. Save your sales pitch for your web page.
The following tags show in the search results as below.

Tags

Results:



Notice how the first result is the shorter tail (Painting - Classes) and the 2nd listing is more definitive (Longer tail),
with the primary listing line reflecting the page's < title > tag.
<title>Adult Painting Classes, Broward County, Florida L'Atelier Fine Arts Studio LLCtitle>
 

Here is the site page.
Notice the use of the keywords in the header to reinforce the user's confidence that they have come to the right site.

SEO for this area is important as it determines priority keywords and sets the site up for local search.

 
 

 

The various colors represent conversion levels:

Green - Top candidates for conversion, search includes all pertinent factors including location.
Orange - Search *could* result in conversion.
Red - Unlikely to convert

 

Green - 8 out of 20 or 40% of visitors are likely to convert as their search criteria fills all necessary criteria including location.
Orange11 out of 20 or 55% show that client could benefit from presenting her classes as online courses or produced as a video for sale.

Red - Only 1 out of 20 searches (5%) are too broad (short tailed) to convert.  

In this case the local search aspect is of utmost importance as clients will  attend a brick and mortar location. 
Last 20 visitors by search data shows:
22 Apr, Wed, 21:59:14     Google:  sculpture crafts  Shows at #13, too general, (short tail) to be a good for a conversion.
 
23 Apr, Thu, 00:37:51     Google:  painting classes broward     #1 listing under 3 PPC ads. 37,000 competing sites. Excellent conversion possibility.
 
23 Apr, Thu, 14:31:08     Live.com:  sculpture     I could not find latelierart.com in the search results. Would have been a poor converter as it is too general.
 
24 Apr, Fri, 02:23:39     Google:  l'atelier weston fl fine art studio     #1 as it should be. 
 
24 Apr, Fri, 20:47:38    Google:  art lessons for kids broward florida     #3 and keyword list has just been tweaked to include the word "art".
 
24 Apr, Fri, 21:56:20    Google:  ART CLASSES BROWARD COUNTY    #4 and same comments as above. 
 
25 Apr, Sat, 04:03:15    Live.com:  sculpture classes florida     #1 out of 1,490,000 results.
 
25 Apr, Sat, 14:43:16     Yahoo:  drawing classes for kids      #1 of 8,990,000 sites. A bit too short tail to convert.  
 
25 Apr, Sat, 18:40:20     Yahoo:  adults art     #2 out of 164,000,000 sites. Much too short tailed to convert.
 
25 Apr, Sat, 19:33:36     Google:  public classes paint art broward county #5 and good candidate for conversion. 
 
25 Apr, Sat, 20:55:06     Google:  kid cart broward county     #3, could be a convert but unsure as "cart" does not fit. 
 
26 Apr, Sun, 20:25:20    Google:  painting clases in broward    #1 of about 57,900 for painting clases in broward
 
27 Apr, Mon, 16:15:43    Yahoo:  drawing courses for kids     #6 of about 6,690,000  
 
27 Apr, Mon, 16:34:28    Google:  drawing for teens     #41 of about 11,200,000 for drawing for teens
 
27 Apr, Mon, 16:35:38    Google:  art classes in broward     #2 of about 56,000 
 
27 Apr, Mon, 22:59:00    Yahoo:  art classes for kids drawing drawing   #1  of 2,930,000 results  - Too general, unlikely to convert.
 
28 Apr, Tue, 03:35:59    Live.com:  upcycling ideas for kids     #27  of 22,000 results
 
28 Apr, Tue, 11:37:24    Google:  art for kids broward florida     #2 of 377,000 
 
28 Apr, Tue, 15:54:14    Google:  crafts for kids and adults     #15  out of 870,000 
 
28 Apr, Tue, 17:14:50    Yahoo:  crafts classes for kids  #2 out of 10,800,000 results 

 



Reg - NEW DEMO!! Turn photos into paintings http://FantasticMachines.com
All You Need is Dotcom-Productions and a Dream. http://dotcom-productions.com
0Grief http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm
CRELoaded websites http://RegCharie.com - SBTT http://thinktank-network.ryze.com

Private Reply to Reg Charie

Previous Topic | Next Topic | Topics

Back to Small Business Think Tank





Ryze Admin - Support   |   About Ryze



Ryze Android preview app

Testing Gets Real: blog on A/B testing, building businesses with feedback loops, by Adrian Scott

© Ryze Limited. Ryze is a trademark of Ryze Limited.  Terms of Service, including the Privacy Policy