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Telling IT Straight
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Anyone NOT want a Carrotmob Experience? If not, why not?Views: 929
Dec 13, 2009 5:28 amAnyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

There was very little response to the former carrotmob question. So, I thought I would simply phrase it a little bit differently to see if I could get some interesting feedback. I think a carrotmob would do a lot of small businesses a great deal of good - especially in these financially challenging times.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 13, 2009 6:08 amre: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
You might get more response if you frame the question and specify what it is before assuming everyone knows.

That way you can also share your thoughts on what's good/bad/indiferent about it.

Lindy

Private Reply to Lindy Asimus

Dec 13, 2009 3:34 pmre: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
I will suggest it to the local green grocer.

Private Reply to Scott Wolpow

Dec 13, 2009 5:45 pmre: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Reg Charie
Does it make you see better in the dark?


2009 Client SEO report:
You rank better than 4,577,263,956 other websites.
http://dotcom-productions.com
Hosting http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm

Private Reply to Reg Charie

Dec 13, 2009 10:18 pmre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Reg,

If your business is in the dark, doing a carrotmob should put some sunshine in your day. If your business is seeing red, doing a carrotmob should help put you back in the black.

This is not hype, but historical fact. You can see for yourself. I encourage you NOT to simply take my word for this. Do your own due diligence. Visit Carrotmob. Play the animation. Watch the video documentary. Then, come back to this thread and share what you have learned.

Understand in advance, this is not some kind of get-rich-quick scheme. This is an orchestrated event that actually takes two months just to set up. It involves at least five businesses that must compete against each other to be the recipient of the Carrotmob. There can only be one winner of a Carrotmob opportunity - not five. Therefore, just getting in a Carrotmob competition does not mean you get to be the recipient of a Carrotmob. Each business winning the right to have a Carrotmob MUST beat four other businesses to be so privileged.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 13, 2009 10:37 pm Anyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
Lamar, How is your Carrotmob plan going?

Private Reply to Scott Wolpow

Dec 13, 2009 10:39 pmre: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
>> [plug for product] Play the animation. Watch the video documentary. Then, come back to this thread and share what you have learned.


What's in it for us?


WIIFM - is a concept you would benefit
from understanding Lamar.

Look at the proposition from the Other Person's
point of view and see if there is a benefit, when
you want them to do something.

People (rightly) have an interest in their own
best outcomes. Not those of other people.



Lindy

Private Reply to Lindy Asimus

Dec 14, 2009 3:47 amre: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Lindy,

What's in it for us? That is an excellent question. Did you watch the animation and the video documentary? If you did, you should know the answer to that question without my having to tell you. The whole idea here is not simply to rely on my comments, but to do a little of your own due diligence. Visit the website and see what it has to say for itself. Turns out, the site says a great deal.

It's not easy to put a Carrotmob together. It's a lot of work. At least two months worth of work. Every person who competes in the competition runs the risk of losing. Five businesses compete to be the recipient of a Carrotmob. Only one business can win. That could turn off a lot of potential businesses. Nevertheless, there are Carrotmobs taking place around the world.

I have a lot of questions about a Carrotmob event. For example, how do you put a Carrotmob together for a competition between five restaurants? How often should a Carrotmob take place in the same community? Is there any kind of follow-up procedure following a Carrotmob event? I have other questions, but I just wanted to give you a taste of my skepticism, even though I feel this event is a good idea.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 14, 2009 4:03 amre: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
No Lamar, I did not watch the video.

I asked you - what's in it for us to go to the trouble of doing just that thing.


Lindy

Private Reply to Lindy Asimus

Dec 14, 2009 4:12 amAnyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
I think Lindy is asking why should one spend time on Carrotmob unless it is profitable to ones business.

Private Reply to Scott Wolpow

Dec 14, 2009 5:43 amre: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Scott,

Why should a person spend time in the effort to do a Carrotmob event? Answer - Two reasons:

1)You want live in a "green" eco-friendly environment.

2) You want to profit from living in a green eco-friendly environment.

The whole idea behind the Carrotmob mentality is that businesses will do whatever brings them to most profit. The whole idea is to make being "green" financially rewarding. If the business community sees for itself there is a profit motive behind being green, more businesses will want to become green. The "carrot" here is actually money. However, the biggest beneficiary may indeed be Planet Earth.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 14, 2009 7:23 amre: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
@Scott, no my question was even more basic. Why should anyone click on the video, and spend time watching it.


Lindy

Private Reply to Lindy Asimus

Dec 14, 2009 2:00 pmre: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
@ Lindy, I should have made myself more clear. Yes why spend time in the first place.

@ Lamar, I assume most people want to live in an environment where their health is not at risk. So that i snot reason enough. It is like saying why not have a eat-off event. Afterall people want to eat.

Many businesses can not be disinctive enough to be more eco-friendly.

Also the ROI will not be there. That is what matter most.

The Planet Earth does not care. It will move on no matter what.

Private Reply to Scott Wolpow

Dec 14, 2009 5:22 pmre: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Reg Charie
I watched the video.
I tried to do the solar estimate but apparently this is only for USA people. All I got was a "Using the information provided, we could not find an accurate location."
I did find out that it would cost me approximately $27,000 to go solar, and that *might* save me $73 a month.

The site provides no information on participating companies as far as I can see.

IMO a total waste of time.

2009 Client SEO report:
You rank better than 4,577,263,956 other websites.
http://dotcom-productions.com
Hosting http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm

Private Reply to Reg Charie

Dec 16, 2009 5:13 amre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Reg,

How did the Carrotmob site help you determine it would cost you $27,000 to go solar and only save you $73/month? Where did you got those figures?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 16, 2009 5:22 amre: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Scott,

If Lindy would watch both the animation and the video she might get a little better educated regarding what a Carrotmob does. She wants to know what a Carrotmob can do. Of course, just telling her outright does not carry the credibility of seeing for herself in live video what actually happens.

In the video documentary what do you have but a little retail store that on a good day might bring in $1,000.00 in retail sales. But, when the Carrotmob gets involved, in just three hours time, that same store brings in $9,000.00. Plus, the store has become eco-friendly to boot.

Does that even matter? Maybe not to you. But, it obviously matters to both the store and its customer base. And, isn't that what matters most in this situation?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 16, 2009 6:24 amre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
Lamar I am still waiting for some reason to even watch the video. You've provided no incentive or most rudimentary reason to do so.


I don't know that I even want to know what a Carrotmob is, much less what it will do.


What matters, is that you respect the time that is involved in people clicking links, watching videos and then commenting such as to make a reasonable discussion, without the slightest effort to engage us in the idea in the first place.


Until you have some engagement, the rest is moot.


Lindy

PS. Seeing a live video doesn't in and of itself guarantee
credibility.

Private Reply to Lindy Asimus

Dec 19, 2009 3:16 amre: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Lindy,

You wanted more information about a Carrotmob. Well, I am here to help. Here we go:

Carrotmob is a form of consumer activism where a community buys a lot of goods from one company in a small time period to reward a business's commitment to making a socially responsible change to their operations. Often the changes are of an environmental nature, such as energy efficient upgrades.

The name Carrotmob is derived from carrot and stick. This is an idiom that refers to a policy of offering a combination of rewards (carrots) and punishment (sticks) to induce behavior. Carrotmobs are often explained as a reverse boycott and are thus known as "buycotts."

Carrotmob is a project of Virgance, a start-up founded by Brent Schulkin, who also manages 1BOG.

The first Carrotmob took place in March 2008 in San Francisco. Carrotmobs are currently active in eight countries in North America and Europe.

Now, why do you suppose a Carrotmob requires competition between businesses? After all, that means only one business can win and have its own Carrotmob.

Here's the answer: The folks who started this believe that in an ideal Carrotmob campaign, several businesses will compete, but only one will win. This isn't a rigid rule, but the originators think it's ideal for several reasons. First, competition is good because it results in stronger commitments from the businesses, and results in a bigger overall impact for the campaign. It also helps those who planned it understand what sorts of changes are practical for different types of businesses. Competition also makes the process more democratic by providing an opportunity to let the mob vote on which of the businesses should win.

Now, some people ask why all of the businesses can't win? If five businesses all offer to do good, why not just mob all five businesses? Well, first of all, that undermines the whole idea of the competition. Secondly, it IS a meaningful thing for a consumer to decide to support ONE particular business. It is NOT a meaningful thing for a consumer to decide to support ANY of several competing businesses. Thirdly, and most importantly, it needs to be understood what the "carrot" really is. There are two parts to the carrot - cash and reputation. Some businesses will be more interested in winning because they will make a lot of cash on one specific day. But many businesses will be more interested in winning because they will get a good reputation that will give them a big boost in profits over the long-term. Nearly every business will benefit from this reputation boost because it gives them a competitive advantage over their competition. The reason they will decide to participate is to win this very valuable carrot. But, if you allow all of their competitors a chance to win as well, then the value of the reputation boost goes to zero. You have not given this business much of a carrot if you give the same thing to their competition. You must not dilute the carrot.

Some people worry that if everyone in a town starts shopping at the one responsible grocery store then the other three stores might go out of business and hurt the local economy. That would be an extreme situation, and maybe Carrotmob could be rather destructive in a situation like that. But the way things work is that some businesses succeed and other businesses fail. This has always been true. Historically, the businesses who succeed have been those who are most talented at the art of business, whether or not they care about saving the world. What the folks behind Carrotmob want to do is to change the market so that a business' success or failure is connected to how socially responsible they choose to be.

Now, would a Carrotmob work in Australia? I bet it would. In fact, I bet it would work better in a major metropolitan Australian city than it would in Middletown, CA. What do you think? Need a little more insight? Watch the Carrotmob animation. It's short, clever and makes what I believe to be a valid point about our society and its sense of priorities.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 19, 2009 4:00 amre: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
Why would someone organize it?

Private Reply to Scott Wolpow

Dec 19, 2009 6:18 amre: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
Lamar I will give you points for trying with this latest post.

Still, all that is about Carrotmob.

I don't know what Carrotmob is, and there is nothing in what you've written or pasted, or whatever, that addresses "what is in it for me (US)".

First thought, is it is a dopey name.


Carrotmob to me suggest a bunch of gingerheaded people gathering for some reason.

"Consumer activism" sounds like something I'd avoid like the plague, whatever it means. (And no I have no idea)

You're selling me features. Where is the benefit?


I don't suppose Carrotmob requires competition between businesses. I don't suppose anything about them.

I don't care who founded it or what name their company has.

I might want to know why you think it is of sufficient interest for me (Us) to go and learn about it.

That will take only one paragraph. Of if you have time to be succinct, one sentence perhaps.

Nothing you've posted suggests to me that "this could be good for me... maybe I should investigate further."

I'm still in the dark.

So let me ask you.

How does Carrotmob, or how could Carrotmob,
be of an advantage to you in your business?

Lindy


Private Reply to Lindy Asimus

Dec 19, 2009 7:50 pmre: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Lindy,

You asked me a specific question - "How does Carrotmob, or how could Carrotmob, be of an advantage to you in your business?" (Keep in mind my specific answer applies to me and my business - not you and your business.)

Being involved in marketing, there are numerous ways I could benefit from helping to put together a Carrotmob event. For one thing, I am affiliated with a professional video production company. I might be able to get them involved in documenting the event for use on TV and the Web. If you went to the Carrotmob web site you would see that many of these events are documented on video. And, in watching the videos it is pretty obvious those videos were not shot with webcams or cell phones. In many cases (not all) professional equipment was used.

Since I am a columnist for the San Francisco Examiner and my column focuses on small business, any Carrotmob event is worthy of my column's attention. Therefore, a Carrotmob event - whether successful or a flop - is a source of revenue for me.

Now, why should Lindy Asimus be involved with a Carrotmob event right down there in Australia? Because even if you are not one of the five businesses competing, you can become an activist for the event's success and draw positive press for your business in the process. There has to be a reason why people set aside two months of their free time to make these events a success. This is not some kind of "happy accident." This is a precisely designed and orchestrated activity that has long-term benefits for those who choose to get on-board in the early stages.

The Carrotmob idea focuses on the fact that it is better to reward small and large business concerns with something of benefit to both them and their community than it is to punish them for doing something harmful. This is not rocket science. This is not even a "new idea." Road races do this all the time. Only one person can win Atlanta's famous Peachtree Road Race every year on July 4th. Question: If only one person can win the race, and thousands of people want to run the race, how can you possibly be fair at the starting line? Answer: The race is not about how you start out. The race is about how you finish. Every person who "goes the distance of the race and crosses the finish line gets a t-shirt. The race is not about who is first to cross the finish line as it is about who goes the distance.

The Peachtree Road Race is about "lifting people up." Likewise, a Carrotmob event is about lifting a business up. Like road race fans on the sidelines of the Peachtree Road Race who stand and cheer the those running, Carrotmob activists in the local community garner support for a specific business for three hours on a specific day. They help to help to improve the financial profit of that business. They help make it more eco-friendly to the environment.

Would an administrator for a Ning network make a good Carrotmob activist? I think it's possible. What do you think? Watch this - Enticed by the Carrot.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 19, 2009 8:16 pmAnyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
Lamar. Most people here are professionals that make teehir money doing activities.
How will you make money off the carrot mob?

Private Reply to Scott Wolpow

Dec 19, 2009 10:08 pmre: re: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
Lamar thanks for at least attempting to answer my question.

I guess you aren't planning to do the carrotmob thing yourself any time soon, since you've not identified any
intention to actually start.

Writing about it is interesting.

Are the pieces that you've written here promoting the idea
from the article you hope to submit?

Lindy

Private Reply to Lindy Asimus

Dec 20, 2009 5:01 am Anyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
I was speaking to a friend and mentione dit. She and her fellow co-workers may use it. It makes sense knowing that they are Playboy Bunnies.

Private Reply to Scott Wolpow

Dec 20, 2009 7:33 amre: re: re: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lamar Morgan 954-603-7901

Lindy,

No one person can pull off a Carrotmob event. It takes a group of people - just like a parade. Remember, there are five businesses that have to compete and only one earns the right to have a Carrotmob event.

Would I like to be involved in a Carrotmob event? Absolutely! Do I think that is going to happen here anytime soon? No. Why? Because it takes so incredibly long to convince the folks in this area to do just about anything. It took 28 years just to get a town hall up and running. You should do a Google search on "Lake County, CA" and read the Economic Development Executive Summary. What this county says about itself is depressing...but unfortunately accurate.

I feel I am extremely fortunate to have found someone interested in building Wi-Fi hot spots. I will soon have a second Wi-Fi hot spot up and running. That means there is one here in Hidden Valley Lake and soon one in Kelseyville. Obviously, every restaurant can benefit in some fashion from becoming a Wi-Fi hot spot. But, unless the restaurant can see a benefit to itself, it likely will not even pursue that avenue.

I can tell folks here that a Carrotmob is a wonderful idea until I am blue in the face and folks will not pursue it. Why? Because I am not from around here. I am from Atlanta, GA - a big, bad city boy. I could not possibly know what is good for the folks out here in this rural area.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 20, 2009 12:50 pmre: re: re: re: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not?#

Lindy Asimus
Hi Lamar

>>Obviously, every restaurant can benefit in some fashion from becoming a Wi-Fi hot spot.


That's not obvious to me at all.


Have you considered, seeing what you can learn from the good folk of your local area, rather than maligning them because they are not jumping at those things you insist will be good for them.

I would question your assumptions. Really, if you want the local people to listen to your ideas, perhaps you might listen to theirs first.


Lindy

Private Reply to Lindy Asimus

Dec 20, 2009 3:57 pmAnyone NOT want a Carrotmob Experience? If not, why not?#

Scott Wolpow
Lamar,
What makes you think people in the 'big city' are any differant?

How many hours would you estimate it takes to create and follow through on a carrotmob and what is the direct benefit to the person organizing it?

Private Reply to Scott Wolpow

Dec 20, 2009 4:17 pmre: re: re: re: re: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Lindy,

I meant what I said, "Obviously, every restaurant can benefit in some fashion from becoming a Wi-Fi hot spot." I did not say every person. I said "every restaurant...in some fashion..."

Ting's Thai Kitchen initially installed the Wi-Fi simply to have a cost-effective way to community with the Thailand mainland on a daily basis. But, guess what? But, with cell phone service bad due to the low population and lack of cell phone towers, having FREE Wi-Fi suddenly becomes a valued resource. You do not understand what is happening in this community. You do not live here. I do. The Board of Supervisors which governs this area has even commissioned a study with the University of California at Chico to draw a map showing coverage of broadband access in the county and its signal strength. I assume this is a first step in improving broadband access in the county. It is pretty pathetic. Since Dec. 9th the county's only cable service has been converting over to AT&T servers. This has caused tremendous problems with regard to email. Messages sent out bounce back undelivered. Messages are bounced back you to email mailboxes that were never sent by them. It really pretty crazy out here right now.

There is nothing wrong with listening to what people have to say. But, what do you do if nobody cares to speak up? Do you simply remain silent because no one speaks up?

When people demonstrate a level of clueless or carelessness by their own actions, I think education is the answer to a more productive change in behavior. A community is strong when it pulls together. Wi-Fi helps a community pull together. I strengthens the local tax base. Wi-Fi draws people into restaurants to eat, use Wi-Fi and spend money. Want proof? Click here. If you have never checked in at a restaurant, perhaps it is time you gave that a try and see for yourself what happens. Nothing beats a personal testimony.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 20, 2009 5:54 pm Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
Lamar,
Will you answer my questions?

Could you tell me how a four star fine restaurant can benefit form WiFi?
Or a place like Peter Lugers?
http://www.peterluger.com/index2.cfm

How many hours will it take to undertake a carrot mob?

Private Reply to Scott Wolpow

Dec 20, 2009 6:27 pmre: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

It does not matter if you are a coffee shop, book store or a fine restaurant, you can benefit from Wi-Fi. Do you decide to leave your cell phone at home just because you are going to a fine restaurant rather than a fast food joint? Perhaps some people do. But, I believe most people who are mobile in business are going to want to take their cell phone with them wherever they go. Why do you think it is that mobile phones have allowed for Skype software that is free to be installed on them? It is because the public wants the cost-saving alternative. Even the maker of the cell phone realizes that having Skype on the phone helps to sell more phones. When I purchased my Nokia N810, guess what I discovered? Skype was pre-installed. I did not have to put the software on the phone. Nokia put it there for me.

In addition, a smart restaurant owner - and I assume New York City has a lot of smart restaurant owners - can do more with Wi-Fi than simply allow for VOIP calls in the restaurant. A smart restaurant owner can showcase his own food network via a Wi-Fi digital photo frame in the restaurant. This includes not only video and slides, but a scrolling RSS news feed. In fact, numerous Wi-Fi digital frames can be remotely programmed for free using The Frame Channel.

If the fine restaurant happens to have a large dining room that works as a conference room, a large HDTV can easily convert to video monitor and be used to show slides, video or do a video conference via Skype.

Yes, Wi-Fi works for any restaurant - large or small. Wi-Fi can be viral and provide a mutual uplift. If there is any city on this planet that is filled with FREE Wi-Fi restaurants, it should be New York City. If I am mistaken, then New York City is "the land of opportunity" for Wi-Fi entrepreneurs.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 20, 2009 7:10 pmre: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
Lamar,
Most people do not use Skype on their cell phones. They can afford the plans that allow for unlimited LD cand local calling.

People bringtehir cell phones with them to communicate, but the polite ones puttheir phones on vibrate when in a fine restauarnt.

I have yet to see any digital frames in a restaurant in NYC, and we have more on some blocks, than you have in your entire county.


A place like Lugers does not have to promote themselves. They are know for their Steak worldwide.A fien French restauant would never have a news feed.
You do realize that I am talking about places taht cost $80 plus per person for dinner.

I do not think you undersatnd the market. Making blanket statements are often foolish.

Private Reply to Scott Wolpow

Dec 20, 2009 7:49 pmre: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
Also why do you refuse to answer the question about Carrotmob.
How many hours does it take in total and how doe sthe organizer benefit from it?

Private Reply to Scott Wolpow

Dec 21, 2009 5:12 amre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lindy Asimus
Okay I've taken time out to go investigate this Carrotmob thing.


First of all, you might be surprised to know that Carrotmob is about social responsiblity in business and promoting Green practices to be adopted by business.

Imagine my surprise.

This is a 'giving back' kind of enterprise with which a business can participate, and move toward more socially
responsible way of operating the business. Presumably,
this is it's own reward.

If a business owner is philosophically inclined to this
as a value, there could be good reason to get involved. There may be potential for a little publicity as a result, but the doing - or not doing - should probably be around the meaning that the business owner has around running a less energy-wastful, business, and gaining rapport with customers who share a value for this. Of course these movements toward more energy-efficient practices can be a good financial investment in the long term, so that can be a secondary gain.

In working with business clients, I think there is merit in considering the energy use of the business, and where it is possible to improve in this area, then there is good reason to do so. I would of course, like to see this improvement in all areas of a business, as part of an overall review and implementation of 'better practice'.

In the case of Carrotmob, since the "winner" seems to get a visit from the mob it would seem most appropriate for retail businesses, but I am not really across the topic well enough to say that it is not workable for other businesses too.


Having decided to get involved in a Carrotmob, I wonder how the businesses move through identifying and implementing the changes they promise to make.


Lindy


http://www.lindyasimus.com

Private Reply to Lindy Asimus

Dec 21, 2009 5:34 amre: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Lindy,

Welcome to the world of the Carrotmob. It's nice to be on the same page of music with you.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 21, 2009 5:47 amre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

I told you it takes at least two months to set up this Carrotmob event. And, before there is a Carrotmob event, there are five businesses competing to be chosen for the Carrotmob. Who wins this competition? The business willing to make the most changes percentage-wise regarding itsw compliance with eco-friendly living.

So far as I know, the organizer of a Carrotmob event does not receive any financial benefit for helping a Carrotmob event be successful. Instead, the financial benefit goes to the business that receives the Carrotmob. On the Carrotmob site there is a video documentary of an actual Carrotmob event in San Francisco. The little grocery store retailer in the site's video documentary normally makes $1,000 on a good day. Due to the Carrotmob event, that same store took in $9,000.00 in just three hours. Not a bad return for just three hours of work.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 21, 2009 6:30 amre: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lindy Asimus
>>Welcome to the world of the Carrotmob. It's nice to be on the same page of music with you.


I'm not sure that is the case.

I don't see the benefit to you, or anyone who contributes to this network, necessarily. Though I'd be happy to be shown how this could be of benefit.


Lindy

Private Reply to Lindy Asimus

Dec 21, 2009 2:22 pmre: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
You said it takes two months of effort, that is 40 x 4 x 2 = 320 hours of work.
So the return is not that great after all.

What motivates the organizer to put in 320 hours of teehir time to only see another make money?

What motivates the organizer, how do they support themselves, not earning money for two months?

Private Reply to Scott Wolpow

Dec 21, 2009 3:18 pmre: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

What motivates people to train for the Peachtree Road Race every year in Atlanta on the Fourth of July? People don't get paid to run the race. In fact, they have to pay to enter. It's the exact same race every year. It does not change. The only thing anyone gets is a T-shirt for going the distance of the race. Why do you suppose some folks even fly into Atlanta just to run that race on what is often one of the hottest days of the year? People have actually died running that race. Why is it even allowed to continue? Every year you see ambulance units and paramedics along Peachtree Street(the course route) parked and prepared to assist runners who may collapse from the intense heat.

Why do people WANT to run this race? The short simplistic answer is that people CARE about the race. People want this race. For many, it has become a family tradition. People not only come out to run the race, they come out to watch the folks who chose to run it. They pass out cups of water to the runners. They squirt them with a garden hose as they pass by. It is an amazing bonding experience. It is a great money-maker for the Atlanta Track Club. But, I dare say profit is not their only driving motivation.

And, so it is with a Carrotmob event. Financial gain is NOT the only motivation here. There are other factors at work that entice people to freely give of their time. Making the business community more "green" (environmentally friendly) happens to be a big motivator out here in California. I think you actually said it was BIG in New York City as well.

Should you get involved with a Carrotmob event? I don't know that you have the time. However, there might be a way that you could incorporate some of the activities to which you are already committed into connecting in some fashion with a Carrotmob event that someone else is putting together. It's a lot easier to endorse someone else's parade than to put one on yourself.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 21, 2009 5:33 pmre: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
As typical your examples are not even close to your example.
People run teh race for self-fulfillment. It is a hobby. No one earns money by their racing.

Unless a person was devoted to some cause, I do not see spending two months of ones life so for profit businesses can make money.

I really think you need to practice what you preach. You have been talking about Carrot Mobs for two months now.

Talk is cheap, lets see you do what you talk about. BTW do you have a digital frame in your office window?

Private Reply to Scott Wolpow

Dec 22, 2009 5:20 amre: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

How long will it take to undertake a successful Carrotmob effort? I am told it will take two months - from start to finish. But, how long will it take to even get started? You have to put together the businesses that actually want to do what is required. I have no idea how long it will take to find five businesses that both qualify and want to do this. It took Central Florida only seven years to transform a swamp to the Vacation Kingdom of the World. On the flip side, it has taken the community of Middletown 28 years to just get a town hall started.

So much of life is about CARING and knowing HOW to CARE. Some folks CARE. Others...don't...or are hung up on the "How To" part.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 22, 2009 6:36 amre: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lindy Asimus
Lamar one can care all they want about anything.

We're here to discuss issues relating to business, and in this context, it really does follow that it makes sense for any discussion of Carrotmob to be from the point of view of 'what's in it for me (the business)?'.

This is just as true offlist - with business people one may discuss it with, as it is onlist.

If you want to set up a charitable project then that's another issue altogether. It isn't my perception that the
Carrotmob theme is anti-business objectives.

You can have altruistic intentions as well as good business
decisions, but if your altruistic intentions are at the
expense of the business, then something is amiss.

Being able to clearly separate and work through both sides
of the equation, means having a clear strategy to put into
action. Right action, for the right reason.

A good policy to have when making any plans, and considering any venture.


Lindy



http://www.lindyasimus.com

Private Reply to Lindy Asimus

Dec 22, 2009 7:10 amre: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Lindy,

I am in total agreement with you. When people run a road race they do it for a reason. But, not everybody does it for the same reason. Is that a problem? No, not for the one who runs the race.

And, so it is with a Carrotmob. Not everyone engages in the activity with the same motives. Some folks are involved with it because they have a part to play in telling the competing businesses what environmentally friendly changes they must make to their business. Somewhere in that Carrotmob process someone is being paid to make environmentally friendly changes to a business. Meanwhile, you have an antivist or numerous activists, who are stirring up a crowd of folks to participate at some point in a Carrotmob event.

I could be mistaken, but I believe there is a huge voluntary involvement with any Carrotmob event.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 22, 2009 7:28 amre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lindy Asimus
Lamar the road race doesn't work as a comparison. While people have different reasons for doing that the one who is running the race when you change the context to Carrotmob is the business owner and no business owner in their right mind should be doing things to undermine their business.

No matter how much they care about other things.

So it is not with Carrotmob.

I've not concluded that there is any way that this would be
in any configuration, my core business. Have you?


If so, how so?


Lindy

Private Reply to Lindy Asimus

Dec 22, 2009 12:26 pmre: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
>>I could be mistaken, but I believe there is a huge voluntary involvement with any Carrotmob event.

If you do not know the answer, then why are you promoting something that you have no real idea about?

And when I volunteer my time, it is not to benefit a person who makes money. For taht they can afford to pay me.

What have you done so far in creating your own carrot mob?

Private Reply to Scott Wolpow

Dec 26, 2009 5:45 amre: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

A Carrotmob is not something one person can do by himself. It takes a group of people. No matter how much I like the idea, I could not make it happen by myself. It takes a group of people to pull this thing off. It takes a group of people just to get the process started. I do not even have a group of people interested, yet. This is going to take some time. But, just because I do not have the people gathered together to push forward the Carrotmob idea does not mean I cannot like the idea. Considering the speed at which local ideas get implemented out here I would say it would be a minor miracle if we did a single Carrotmob event in Lake County in 2010.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 26, 2009 2:33 pmre: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
Sounds like a perfect project for your high school kids.

Private Reply to Scott Wolpow

Dec 27, 2009 2:53 pmre: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

I suppose a high school class could help with a Carrotmob. They would certainly need a lot of guidance and direction by adults. But yes, to raise the needed funds for the senior trip to Washington, DC I think a Carrotmob would be ideal. Of course, during a year, you might need more than one Carrotmob to raise enough money for that senior trip. Back in 1968, I sold magazine subscriptions, candy bars, made and delivered pizza, all to raise funds for that one trip. I don't know that a Carrotmob would be easier. It would no doubt be different - especially when it comes to benefiting the environment.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 27, 2009 3:40 pmre: re: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
Lamar,
You are an adult and you got the kids to help with your letter writing campaign. Go for it. We wait for your success.

Private Reply to Scott Wolpow

Dec 28, 2009 4:42 amre: re: re: re: re: re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Scott,

You would not believe what an upheaval is happening in the State of California right now. People are leaving California for states like Montana and Texas. I have a standing offer to do another letter-writing campaign with young people in February or March of next year to help Gov. Schwarzenegger with his Second Small Business & Entrepreneurship Conference. But, right now, California has yet to approve its budget for 2009...and the year is almost gone. So, I do not even know if there is going to be a conference.

What's more, I heard from a former high school counselor who lost his job that the two states with the biggest mass exodus of citizenry since this economic crisis hit are (No. 1) California and (No. 2) New York. Now, I have not been able to confirm any of this. But, do you have any insight here since you live in New York? What do you see? Are people leaving the Big Apple in droves?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 28, 2009 2:04 pm Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
Yes,
NYS has lost many people. But not NYC. Not sure where they went or how accurate the data sources. I read that article also.
What a perferct time to start your carrot mob. Keeping the kids from leaving Middletown.

Private Reply to Scott Wolpow

Dec 28, 2009 7:26 pmre: Anyone NOT want a Carrotmob Experience? If not, why not#

Lamar Morgan 954-603-7901

Some of you may be interested in what Manhattan is doing to promote Carrotmobs. This is indeed serious money being raised to benefit both the local tax base and the environment, simultaneously. Check it out at Manhattan Carrotmob.

Could this sort of thing work where you live? I would like to think it would work where I live, but I still need to learn more about the process.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 28, 2009 7:44 pmre: re: Anyone NOT want a Carrotmob Experience? If not, why not#

Scott Wolpow
In this case you have a business owner spending time equity to enrich herself, which is fine. It is called profit. However at some point if everyone does it, it will lose its appeal.

Lamar, if you do not yet understand it, how will you expect us to as you are the carrot mob mayor.

Private Reply to Scott Wolpow

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