Ryze - Business Networking Get a Coderbuddy developer now
www.coderbuddy.com

"I Highly Recommend Them" - Magnitude.io CEO; US timezone; affordable rates; Silicon Valley leadership
Get your software built!
Buy Ethereum and Bitcoin
Get started with Cryptocurrency investing
Home Invite Friends Networks Friends classifieds
Home

Apply for Membership

About Ryze


Clusters: Small Business Group Netweaving
Previous Topic | Next Topic | Topics
The Clusters: Small Business Group Netweaving Network is not currently active and cannot accept new posts
How Do You Feel About Classified Ads in Community Newspapers?Views: 421
Dec 28, 2009 8:37 pmHow Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

It is actually possible to reach 6 million Californians with a 25-word ad in 240 newspapers for one low price of $550.00. But, can it work? Will people even care that the classified ad is there?

I think people who see the ad will care - provided your words are clever and you connect the ad to website location. Ideally, I think the website location should be a Squidoo lens that uses a budURL to be found. However, that is not all. I think a group of businesses should collaborate on paying for that one classified ad. Obviously, you cannot put 12 businesses in one classified ad that limits you to 25 words. But, you can easily put 12 businesses (and more) on a Squidoo lens. In fact, you can showcase those 12 businesses on Squidoo numerous ways through a wide range of modules. Plus, you can track all those who show up on the site to see if the ad is even attracting an audience.

I could create the Squidoo lens and the ad for $1,100.00. Divide that cost by each business and here's what you get - 6 million Californians exposed to a classified ad costing only $91.67. Keep in mind you have the benefit of all the Squidoo lens can do for your business - showcase video, pictures, slide shows, surveys, etc. But, will small business believe this will work? The focus here is not simply about the huge numbers. While that's nice, it's not what's really most important. What's important is the cleverness of the promotion and the mutual collaboration that is inherent in it. Will the small business community "GET IT?"

Lamar Morgan
Network Moderator

Private Reply to Lamar Morgan 954-603-7901

Dec 28, 2009 9:40 pmre: How Do You Feel About Classified Ads in Community Newspapers?#

Warren Contreras
I can add one experience I had last year that might shed a little more light on this. I realize this is a different niche, but I bought a 1/4 page ad in http://homebusinesspreviewguide.com/ to run this ad http://crowbarsystem.com/nad/

Since people typed in the web page address from the ad, I didn't track that, but I did track that 192 downloaded the free ebook from the web page. I split that with a rotator among 14 others that completed a free website enrollment to qualify, so their cost was covered.

Here's the bottom line, I was not able to tie one single signup back to that campaign, not even one.

Since I ran this campaign, the revenue sharing model has gone into the tank and I have shifted the same feeder systems to another niche, but the concept is what I wanted to share.




Warren Contreras
http://WarrenContreras.com

Private Reply to Warren Contreras

Dec 28, 2009 10:41 pmre: re: How Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

Warren,

Your situation is really a very different deal than what I am suggesting. What I am suggesting is that groups of businesses consider sharing the cost of a single classified ad. At 25 words, that ad can only make a simple statement and provide a link. However, if people do go to the link, they will see an impressive presentation of information. The big question is will folks go to the link?

I see a great many ads online that seem to follow a pattern. They are selling "greed." It's all about the accumulation of money. The problem is you have no clue as to what the product really is. When I look at that CrowBarSystem ad, I have no idea what the product is. All I know is what I read. What I read does not tell me what I need to know. Is this part and parcel of a master strategy?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 28, 2009 11:42 pmre: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Warren Contreras
The ad is not large enough to do anything more than create curiosity, as you said it's a different audience that is looking for ways to make easy money. Just using the space to display a single benefit, I doubt if that many would have taken the desired action.

I guess in your case it would depend on the simple statement it made, which would need to be somewhat generic if it included 25 business as the target.

Your bottom line is the exact same as mine was, you need to try it to know for sure. I have no regrets over running the ad, it was a learning experience.

Warren Contreras
http://WarrenContreras.com

Private Reply to Warren Contreras

Dec 29, 2009 12:16 amre: re: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

Warren,

I agree with your overall assessment. I will not know unless I give the effort a try. But, understand, it's not 25 businesses I am trying to promote here. It's just is just 12. But, you don't know who those 12 are until you visit the Squidoo lens. And, what draws the audience to the Squidoo lens? A 25-word classified ad that includes a website link to a Squidoo lens.

The big question in my mind is will people go from reading an ad to visiting a web page on their computer? What could you say in just 25 words that would make someone want to do that? After all, there are full-page ads that don't get folks to run to their computer and visit a webpage. What could a classified ad say to motivate the public in that regard?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 29, 2009 6:09 amre: re: re: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Reg Charie
Lamar,
I have a lot of experience in advertising in small papers.
People mostly ignore them until they have seen them several times.

An ad that ran in a Toronto newspaper for 2 weeks, with a circulation of 350,000 (350,000 x 14 = 4,900,000 displays), drew 10 replies, even with a full webpage devoted to it.

We got double that when a 1/4 page ad was also run in the weekend editions.

The best thing you can do is to setup a properly SEO'd webpage and let organic marketing run its magic.



2009 Client SEO report:
You rank better than 4,577,263,956 other websites.
http://dotcom-productions.com
Hosting http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm

Private Reply to Reg Charie

Dec 29, 2009 6:41 amre: re: re: re: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

Reg,

I do not disagree with your assessment. But, you cannot say that all ads are created equal. All display ads or all classified ads are going to be ignored by the public. Some do indeed attract public attention. Question: What do those ads going for them that others lack?

Is there something you can do to make a 25-word classified ad that ends up in 240 newspapers communicate to its public in such a way that the public responds? That is to say, the public actually goes and visits a web page.

Or, is classified and display ad advertising really nothing more than a waste of time and money?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 29, 2009 8:13 amre: re: re: re: re: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Reg Charie
Aside from the above I used to run constant ads in our local newspapers for my in home computer instruction and troubleshooting.

It used to cost me a few hundred a month to run the ads in both local papers and while they did work, they did not return much.

I do not see newspaper ads being worth too much.. you might be better getting on CraigList.

2009 Client SEO report:
You rank better than 4,577,263,956 other websites.
http://dotcom-productions.com
Hosting http://0grief.com/special_hosting_accounts_for_my_ryze_friends.htm

Private Reply to Reg Charie

Dec 29, 2009 5:08 pmre: re: re: re: re: re: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

Reg,

When you ran all those display ads, were all of them connected to a landing page so you could in some fashion monitor public feedback?

When you ran all those ads, did you ever use "humor" to attract attention? For example, did you tell a joke and provide a landing page with the answer? Or, was the classified ad simply a straight-forward announcement of a product or service?

My take on this is that the simple announcement of a product or service does not work. It does not matter if the ad is classified or display in appearance. If it does not do something to resonate with the reader...if there is no "call to action," it's a waste of money.

If you are selling toilet paper and you say, "Toilet page $2.99 per roll," nobody cares. But, you say, "Please don't squeeze the Carmin'." Suddenly, you are telling the public Not to do something. You've drawn a line in the sand and told the public not to cross it. Nobody even cared that there was this line in the sand until you announced that no one should cross it. Suddenly, everybody wants to know, "What's the big deal with this line in the sand? What do you mean I should not squeeze the Charmin'?" With that silly little statement, you have gone and changed the behavior of the public. And,that is what a good ad does. It changes public behavior. It's not really so much the number of people who see the ad as it is the number of people who care about it. And, people do not simply care because you place something in front of their face. They have to be convinced.

Question: Can anyone be convinced of anything with just 25 words? I don't think so. But, I do believe you can be enticed. I do believe 25 words can entice a person to visit a landing page. Once that person arrives at the landing page that person can be enticed further to take action.

I am not saying that writing a 25-word classified ad and linking it to a landing page is always going to produce stellar results. In fact, I think the exact opposite is true if it is not enticing folks to visit a landing page for more information. However, I do believe it can be done. I do believe it is a cost-effective advertising option that is particularly beneficial when done with numerous businesses through a single ad that is linked to a landing page showcasing those businesses. After all, variety is the spice of life. Why not WOW your audience with its presentation?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901

Dec 29, 2009 6:57 pmre: re: re: re: re: re: re: re: re: How Do You Feel About Classified Ads in Community Newspapers?#

Warren Contreras
I will suggest the main reason you believe it will work Lamar is you have yet to have reality thrust upon you by trying it. Theory and speculation are great, but when the rubber meets the road they don't always hold up. Your main hurdle is NOT getting readers to take action and visit the page you have for them, it's to get readers in the first place. I know I seldom even look at the classifieds unless I am searching for something in particular.

What I would try is run an ad in a less expensive publication and see if it performs, then you can always scale up from there.


Warren Contreras
http://WarrenContreras.com

Private Reply to Warren Contreras

Dec 29, 2009 7:50 pmre: re: re: re: re: re: re: re: re: re: How Do You Feel About Classified Ads in Community Newspapers#

Lamar Morgan 954-603-7901

Warren,

I am not really in disagreement here. Getting people to LOOK at classifieds period needs to be addressed, first. You may be able to address that in advance with a press release. If you cannot successfully address the classified ad problem in a press release beforehand, I recommend not do the classified ad. But, if you can, why not go for the classified ad?

You have to have a "design" for the entire operation. So,what do you do? You go from Press Release to Classified Ad to Squidoo Lens(Landing Page). The fact that you could coop this effort with the help of numerous businesses - just like a signature page in a newspaper - is actually an additional benefit. You reduce the individual cost for each business advertiser by sharing in the overall cost of a single ad. You also entice more interest in the Squidoo lens by featuring more than one business. That means more "eye candy" potential. Having just one gear (a classified ad in just one newspaper) working for you is a waste of time and money. There needs to be a campaign of sorts at work. No single gear has any power unless it is connected to another gear. But, you get a lot of gears connected and working together and you will be amazed at what happens as a result.

Ants are a great example of this. What can a single ant accomplish? Nothing of significance. But, working in community, ants in South America actually change the landscape of the forest in the Amazon Jungle. It takes them 25 years to do it. But, they do it. How could ants possibly change the landscape of the forest? Well, they have a plan and work their plan. They focus on a section of trees in the forest. They inject their poison into those trees. Very slowly the trees begin to die. At the same time the trees are dying, the ants physically start moving the seedlings on the ground from the trees to another area of the forest and physically plant those seedlings in the ground. Every 25 years in the South American Amazon Jungle one section of forest dies and another section of the forest is given life...all thanks to ants.

Even ants can demonstrate that inch-by-inch anything is cinch. You simply need to have a good design and be willing to work it.

Walt Disney knew a thing or two about having a good design and the importance of being clever. When he first thought about building a magic kingdom he did not announce it to the world. Instead, he came up with a clever design to meet his needs. Specifically, he set up 15 companies who did not even know each other to buy up parcels of swamp land in Central Florida. It was not until all that swamp land was purchased that he announced his plans to the world on TV to create a "Magic Kingdom" in Central Florida.

Does it matter if you have a good design? You bet. It's not just the medium, it's the design for how you will use it that matters most.

Lamar Morgan
Network Moderator

Private Reply to Lamar Morgan 954-603-7901

Jan 13, 2010 1:10 pmre: How Do You Feel About Classified Ads in Community Newspapers?#

Jeff Beeman
Hi Lamar,

Lamar Asked - Will people even care that the classified ad is there? THe obvious answer is YES if it is something of like mindset to the person who reads it.

Let me ask this to clarify..IS the goal here to get them to the web site to build web traffic and top of mind awareness or to get them to the web site to sell them something from the individual companies sites or even drive in store traffic?

We all know or should all know no one form of advertising is the magic bullett, including only SEO magic Reg :o), as we try to reach as many people as possible. Depending on the niche you can obviously start to target your advertising to specific markets IE: Seniors, Women, Sports, Men, Travel,ect.

If I understand what your asking about here Larmar this is more of a generic "Top of Mind" style of advertising? Go here for information on 12 local business's?

AS far as actual ad copy to make it POP? First I would need to know if there are going to be any special offers made by the companies from the web site..Coupons, discounts, promotions. IE: Top twelve ways to save money from your local business leaders! Go Here - www.whatever.com

Am I on track with your topic???

Jeff Beeman

Private Reply to Jeff Beeman

Jan 13, 2010 8:19 pmRe: How Do You Feel About Classified Ads in Community Newspapers?#

Teddy Towncrier


Repetition is key. .... See Are 27 contacts really necessary to make the sale? Click Here

Think about using an eye catching semi-display ad with a To-die-for offer and funnel replies into a rotating "inquiry collector".

All partners split the ad cost, each get their fair share of leads and process them as they choose.

Autoresponders, Fax on demand or 1-800 voice boxes can be used to deliver the meat of the message. .... I prefer voice boxes since it's easier to deliver a carefully crafted, high energy and emotion laden message.


Bestest.


Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

Speak with me here Click Here for My Twitter

Private Reply to Teddy Towncrier

Jan 23, 2010 1:20 pmre: Re: How Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

Jeff,

I agree with you that no one source of advertising is in itself the "magic bullet." And yes, repetition does enter into the mix. But, just because you have a classified or display ad there on the page does not mean people are going to care. Repetition is not a "magic bullet," either. So, where is "the magic?"

I think "the magic" is in THE DESIGN of the CAMPAIGN. I think you will agree that for a lot of small businesses that run classified or display ads, there is no campaign. The ad simply stands alone in the publication. But, suppose a different approach was taken. That is to say, the ad did not stand alone. Instead, the ad showed itself to be cleverly connected to other media - like a Squidoo lens, press release in the same publication, etc? Suppose the ad showed itself to be in a display with other businesses and on a Squidoo lens with those same businesses?

I think cleverness matters and that people respond positively to cleverness. Can you fill in the blank to these following statements?

"Please do not squeeze the ________ (Charmin')."
"Where's the _______(beef)?"

If you knew the answers, I am not surprised. That's no mere coincidence. That is someone's clever design.

Now, I happen to believe a clever design becomes more economically feasible when it is done through a cooperative effort with small groups of busienesses than solo efforts. It is indeed in the best interest of small business entreprenuers to think in "better together" terms. That is, in fact, why this Ryze network was created. Clusters is all about small business entreprenuers brain-storming clever ideas and taking action.

Lamar Morgan
Network Moderator

Private Reply to Lamar Morgan 954-603-7901

Jan 25, 2010 10:47 amre: re: Re: How Do You Feel About Classified Ads in Community Newspapers?#

Marketing ManagerChuck & Shirley Bartok
I defense of some of Lamar's Points.

I know Squidoo Lenses work.
Especially the SquidZip options,
since they are ZipCode Driven.
Locals will support a modest ad in your lens
and they are easy to Promote and utilize SEO.

In the past 45+ years I have and do effectively
use almost all Advertising Media, Print, radio,
TV, Direct Mail, Calling leads
and now for past 5 Years,
the Internet.

Well written
Small Classified
Targeted ads
have always been successful, regarding ROI

I have a $29/month Ad I run in a "throwaway,
which has never returned less than $500/month net.
Very Narrow Market, but it reminds the regulars
and brings in a few NEW customers a month.

I have shared it with those in larger
Population Densities and their return is
coincident to their Cost of ad.
They Pay More but get More..

Funny concept!

Private Reply to Marketing ManagerChuck & Shirley Bartok

Jan 25, 2010 12:43 pmre: re: re: Re: How Do You Feel About Classified Ads in Community Newspapers?#

Lamar Morgan 954-603-7901

Chuck,

I have created quite a few Squidoo lenses. However, I have never used the SquidZip option. I was not even aware of it. Would you mind explaining what it does and how folks can benefit from using it? Lamar Morgan
Network Moderator

Lamar Morgan
CDMM - Synergistic Business Marketing
"Need PR? Contact Lamar"
www.squidoo.com/LamarMorgan

Private Reply to Lamar Morgan 954-603-7901

Previous Topic | Next Topic | Topics

Back to Clusters: Small Business Group Netweaving





Ryze Admin - Support   |   About Ryze



Ryze Android preview app

Testing Gets Real: blog on A/B testing, building businesses with feedback loops, by Adrian Scott

© Ryze Limited. Ryze is a trademark of Ryze Limited.  Terms of Service, including the Privacy Policy