This whole idea of optimizing the use of a cell phone is being put to use in a very clever way by Foursquare.com. If you have yet to take advantage of this Social Media resource, I highly recommend it. What exactly are folks doing with Foursquare? Well, individual people are using a cell phone to help drive traffic to their favorite restaurants, coffee shops and bookstores. They may even be driving traffic in some fashion to their own business that has notthing to do with a restaurant, coffee shop or bookstore. I encourage you to see for yourself what is taking place through Foursquare. Simply visit Foursquare for Business. Then, take a moment and catch the "Wave of Innovation" that is Foursquare. I think you will be glad you to the time to make that effort.

Lamar Morgan
CDMM - Synergistic Business Marketing
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