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What Social Media Marketing Gurus Don't Want You to KnowViews: 664
Jan 25, 2010 10:38 pmWhat Social Media Marketing Gurus Don't Want You to Know#

Zeke Camusio
people-holding-handsDo you know why most people fail miserably at Social Media Marketing? Because they don't really get what it's all about. They think it's about promoting their companies. It's not; it's about MAKING FRIENDS.

"Really? Making friends?"

"Yes, really."

See, people like doing business with their friends. If your toilet breaks and one of your friends is a janitor, you'll ask him to fix it. If you don't have any janitor friend, then you might ask your friends if they know a janitor they trust. People do business with their friends for two reasons:

1. They get a better service, price, deal, etc.
2. They give money to people they care about.

So, how can you apply this principle to Social Media Marketing?

1. Make sure your social media profiles say what you do and have links to your site.
2. Make friends. Discover your target market and start talking to those people. Don't sell them anything; just make friends with them and check out their status updates. What are they doing? Is there anything you can help with? Are they asking questions you can answer or looking for something you can give them?
3. After a few interactions, something very interesting will happen. They're going to ask you the BIG QUESTION: "so, what do you do for a living?". Just tell them what you do but don't make it sound like you're trying to sell them something. This is where your elevator speech will come into play. In case you want to know what an elevator speech looks like, this is mine: "I help companies get thousands of qualified visitors for their websites." Create an elevator speech and be ready to share it when people ask you what you do for a living.
4. People will add you to their "mental Rolodex". It works something like this: "Joan P. - High-end catering services", "Marty K. - Real estate agent", etc.
5. When they need a real estate agent, they'll call Marty. And, they'll also recommend Marty to anyone who needs a real estate agent (assuming that Marty took the time to build strong relationships with his contacts instead of trying to sell them his services).

I can't emphasize this enough: Social Media Marketing is about MAKING FRIENDS, not about selling your stuff. But remember: making friends is a great way to sell your stuff!

I believe that if we all understood the concept in this article, the Social Media Marketing world would be a lot more fun and efficient, so let me ask you a favor: spread the word. Send this to your contacts, re-tweet it, share it on Facebook, or share it any way you want. Thank you!

If you liked this article, please tell your friends about it. If you really liked it, feel free to publish it on your blog or website (please don't forget to mention http://www.TheOutsourcingCompany.com/blog as the original source).

Zeke Camusio
The Outsourcing Company - Internet Marketing Company
Read my Internet Marketing Blog

Private Reply to Zeke Camusio

Jan 26, 2010 2:36 amre: What Social Media Marketing Gurus Don't Want You to Know#

Paul Finkelstein

cool stuff Zeke.

JokeFest 450plus: http://www.ryze.com/posttopic.php?topicid=1055942&confid=3620
Over 450++ jokes submitted since June 09 (Just 7.1 months)
Over 130++ members already
Ready to build rapport by laughing with one another NOT at one another?????

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Jan 26, 2010 8:14 amre: What Social Media Marketing Gurus Don't Want You to Know#

kei Cable

That is nice information for Social Media Marketing information .

I want a increase a social media connection more people how can possible

Please give a some more tips.

i want a this pages visitor increase http://www.kei-ind.com/winding-wires.php

thank for discussion a Social media Marketing Tips.

Private Reply to kei Cable

Jan 26, 2010 2:07 pmre: re: What Social Media Marketing Gurus Don't Want You to Know#

Aria Holland
You know, you're absolutely right. Even if our friends cannot give us a better deal, we still want to help them by sending business their way. I also think that social media is a good way to find mentoring and business training from those who have been there already. I have gleaned more useful information from my friends here at Ryze than from anywhere else. They have probably saved me thousands of dollars I would have spent on marketing that just doesn't work.

Aria Holland
Let's see if I can save you $$ on your phone, TV, and security!

Private Reply to Aria Holland

Feb 01, 2010 6:03 amre: What Social Media Marketing Gurus Don't Want You to Know#

Marian Heddesheimer
great article Zeke, I just tweeted it :)

And a great blog, I'll follow it via RSS now.

Thanks for that

Private Reply to Marian Heddesheimer

Feb 01, 2010 7:19 amre: What Social Media Marketing Gurus Don't Want You to Know#

Sajeed Ahmed
Hello Zeke,

Great stuff my friend.

I will use if for sure..

Sajeed Ahmed.

Private Reply to Sajeed Ahmed

Feb 01, 2010 9:03 amre: re: What Social Media Marketing Gurus Don't Want You to Know#

Gillian Linge
Great advise,
just tweeted it!

Do you tweet? Join me.

Private Reply to Gillian Linge

Feb 01, 2010 12:33 pmre: What Social Media Marketing Gurus Don't Want You to Know#

Lamar Morgan 954-603-7901


What you are saying is so true, business networking is about "making friends" - not selling a product. So, the question needs to be asked, how do you make friends online and MAINTAIN that friendship? I have nearly 2,000 so-called friends on two different Twitter accounts. That's not a lot by Twitter standards, but should that number continue to grow, how do I MAINTAIN friendship with all those people? I will never have more than 24 hours in a single day. I don't have time to email all those people - let alone make phone calls to them. Yes, I can automate the process to some extent. But, that tends to turn people off rather than on.

The solution here is that I don't place all the pressure for this maintenance on myself. I cannot possibly do what I do not have time to do. No one can be all things to all people all the time. Instead, I encourage the growth of third-party endorsements. I encourage other people to spread my message for me in such a way that they too receive a benefit.

One tool that helps me achieve this is Foursquare. I encourage every person who reads this message to open a Foursquare account. But, don't just open an account, take proactive action. Add me as a friend. But, don't stop there. Add my Foursquare friends (and there are a lot). Add venues. Go out to eat and ALWAYS "check in" with Foursquare when you do.

The time has come to think "better together." Even if you are a small business entreprenuer, don't go it alone. Don't promote yourself by yourself. Every time you use Foursquare properly, two dynamics are at work. First, you are promoting the place where you "check in." Second, Foursquare is promoting and rewarding you for having done so. And, as your Foursquare audience grows and interacts, so too does your reputation grow.

Do you want to make some marketing magic happen for your business? Give Foursquare and its audience the opportunity to lift up and shine some light on your business.

Lamar Morgan

Private Reply to Lamar Morgan 954-603-7901

Feb 01, 2010 1:23 pmre: re: What Social Media Marketing Gurus Don't Want You to Know#

William Shaut
I'll have to say Zeke, you provide large quantities of very useful information.

William Shaut

Private Reply to William Shaut

Mar 11, 2010 10:08 pmre: What Social Media Marketing Gurus Don't Want You to Know#

techy techy
Very insightful article!

Social media is a great way to spread the word without any cost. But the only way to be effective is to target the sites properly instead of posting a link at any random social media space.

Generally, I use http://www.getmemedia.com/ to check out various innovative strategies on marketing and social media. Great resource for any marketing team.

Private Reply to techy techy

Mar 12, 2010 6:06 pmre: What Social Media Marketing Gurus Don't Want You to Know#

Mary Gravelle
Thank you for posting this information. I have linked your article: How to Create Killer Landing Pages on my blog and on Facebook.

Blog: http://myartnotes.blogspot.com/2010/03/great-article-for-your-website-building.html

Private Reply to Mary Gravelle

Apr 06, 2022 11:44 amre: re: What Social Media Marketing Gurus Don't Want You to Know#

Paul Finkelstein

How are you doing?

Fb page: http://www.facebook.com/paulstevenfinkelstein
li: http://www.linkedin.com/in/paulfinkelstein
fb profile: http://www.facebook.com/planaborc
t: http://www.twitter.com/paulsteven

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