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Looking for guidanceViews: 700
May 10, 2011 7:00 pmLooking for guidance#

Daneil Farsaci
I am new to ryze.com and to online retailing. I have started a new online business selling dog beds, bags, bowls, leashes, collars, etc. The site seems clean enough to me, I have used facebook, google adwords, posts on sites like slickdeals.net to push my coupon codes out to. Does anyone have any suggestions for driving more traffic to the site?

Also, if anyone has any suggestions for improving the site, etc I am looking for any advice that you could offer.

The site is http://thepupculture.com

Thank you in advance!


Private Reply to Daneil Farsaci

Jun 12, 2011 8:51 pmre: Looking for guidance#

Maria Marsala

Congrats on your website. There are some good things on it, and I'll pass those by for now.

Your site "hits" me with you wanting me to buy from you. However, I won't, nor will most.

Who is your ideal client (buyer)? If they are the affluent, then they are not into coupons. They would prefer (at a minimum) no shipping.

Where do your ideal clients "hang out" on the web -- that is where you should be.

Your right side bar, if you keep the items that are there should start with subscribe to my newsletter (what are you offering them to do that??) then, your donation bar, and not your shipping fees.

People do business wiht people the know, like and trust -- not someone shoving "buy my product" at them. while I know that's not what you're looking to do, that's the perception I got from looking at your website.

Look to see how you can bring in the KLT element into your home page. Look at websites of the top 5 competitors in your field.

Also, when I click on the picture of a product, I don't get taken to page on that product.

Those are a few things to look at suggestions.

Private Reply to Maria Marsala

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