A Day in the Life of a PR Professional
By Tina L. Pugliese, APR
To fully understand public relations, it helps to see it in action, and you can see it at work all around you. Do you ever flip through a magazine and see products splashed all over a page with some magazine copy in between? Or read an article where an expert source is quoted? Or watch a news segment in which a local expert is being interviewed? A PR person pitched all of these. They emailed or called the reporter and explained why the product, service or topic would be relevant to the reporter’s audience.
For example, were you wondering how so many reporters knew every little detail about the new iPad before it even hit the shelves? It was Apple’s PR gurus at work spreading the product details and sending out samples to editors they deem as key targets. And it worked didn’t it? Apple didn’t need to work very hard to get the news out – the editors did it for them.
Other public relations duties involve planning and executing events, managing social media campaigns, attending trade shows, pitching clients as speakers at industry events, speech writing, setting up appearances on TV and radio talk shows and writing collateral such as emails, newsletters, bylined articles, case studies and blogs.
PR is a client-centric job, and to do well by our clients, we need to be dialed in to their needs, their industry and their goals 24/7. Did you wake up to a front-page article about a competitor? Is there a breaking story that your client is a perfect source for? Did that reporter whom you’ve been dying to get in touch with finally respond to your email? These are the things that dictate a public relations professional’s day.
Tina L. Pugliese, APR
is an executive coach and counselor for Pugliese Public Relations, a communications firm in Boynton Beach, Florida. Pugliese is an accredited member of the Public Relations Society of America, and is the author of the book, Public Relations for Pharmacists,
and e-books, Marketing Your Business for Success, How To Work With The Media
, and Public Relations Manual—A Guide for Entrepreneurs.
She can be reached at (561) 889-3575
and by email at Tina@PugliesePR.com
. Her web site is www.PugliesePR.com